Category Archives: Personalization Experiences

How to produce modular content to drive personalization at scale

Here’s how modular content can streamline your marketing efforts and optimize your content pipeline across multiple channels. Nicole Greene on July 10, 2024     This article was co-authored by Rene Cizio. The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery. To meet these demands, organizations … Continue reading How to produce modular content to drive personalization at scale

Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences

Tactics to build customer trust in your marketing through transparent data practices and consent-driven personalization. Sam Shennan on May 6, 2024     Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the … Continue reading Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences

Scaling personalized experiences: From anonymity to insight

How can you tailor personalized  digital experiences from the first anonymous click to deep, insightful  engagement. Here’s a step-by-step guide and it all starts with tagging. Venkatraman Kannan on February 23, 2024  In the digital age, personalizing the user experience remains a paramount goal for marketers. Yet, how do we achieve this on non-gated websites where … Continue reading Scaling personalized experiences: From anonymity to insight