IAB’s podcast event showcased talent and technology that will drive double-digit growth for digital audio in the coming years. Chris Wood on May 10, 2024 Left to right: Hosts Charlamagne tha God and Jess Hilarious, Will Pearson, President, iHeartPodcasts and Conal Byrne, CEO, iHeartMedia Digital Group in New York. Image: Chris Wood. Podcasts are … Continue reading IAB Podcast Upfront highlights rebounding audiences and increased innovation
Semrush Launches Podcast Hosting App With SEO Tools by Laurie Sullivan @lauriesullivan, August 23, 2023 Disctopia, a podcast hosting and music streaming service, announced Wednesday a partnership with Semrush, which focuses on SEO tools and service, that will enable podcasters to expand the reach of episodes with search engine optimization (SEO). The Podcast Hosting App … Continue reading Semrush Launches Podcast Hosting App With SEO Tools
New Platform Offers Podcast Advertising Order Management by Karlene Lukovitz @KLmarketdaily, August 25, 2023 Ad-tech startup LiveRead.io has launched an advertising order-management platform for podcasts. The LiveRead platform, for use by agencies, brands, networks and creators, integrates various processes into a centralized database to simplify video and audio podcast advertising management and allow all relevant … Continue reading New Platform Offers Podcast Advertising Order Management
Most Podcast Listeners Like Or Don’t Mind Ads: Study by Ray Schultz , May 3, 2023 Far from being an annoyance, podcast advertising may be helping to drive sales, judging by a study from DISQO titled Proving the Power Of Podcast ads. Of the daily listeners surveyed, 45% say they pay more attention to … Continue reading Most Podcast Listeners Like Or Don’t Mind Ads: Study
By Grace Carroll February 05, 2023 Facebook buys Whatsapp for $22 billion. American Airlines mergers with US Air: $11 billion. Softbank invests in WeWork: $17 billion. These landmark deals and mergers form the foundations of the business world as we know it. But the story behind the deals—and all their accompanying tensions, dramas and … Continue reading This new podcast wants to get at the drama behind some of the biggest deals
By David Lidsky January 21, 2023 Logan Bartlett has something he wants me to see. On an unseasonably warm New York day in mid-November, Bartlett, managing director at the venture firm Redpoint and podcast host, pulls out his phone at the start our alfresco lunch to walk me through a spreadsheet he built. It’s … Continue reading Logan Bartlett’s reluctant journey to tech podcast stardom
Broadcasters Push For Bill Allowing Them To Bargain With Tech Companies by Wendy Davis @wendyndavis, November 29, 2022 A group of broadcasters are urging the Senate to take up a controversial bill that would allow news outlets to band together to negotiate with Facebook and Google over payment for links to news articles. “This critical … Continue reading Broadcasters Push For Bill Allowing Them To Bargain With Tech Companies
B2B podcasts don’t need a big audience to be a success. Also, they are perfect for repurposing content like blog posts, white papers, etc. Constantine von Hoffman on November 9, 2022 Podcasts are now a top channel for B2B content, with 43% of decision makers saying they use them to get business related content, according … Continue reading Podcasts now a top channel for B2B marketing
Soundrise is using technology to scale sponsorships while prioritizing creator independence and listener privacy. Chris Wood on November 1, 2022 Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and … Continue reading Soundrise connects advertisers to podcast creators with shared values
53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2022 Audio may prove itself as an influential performance media if it can directly attribute the message to the results, such as a purchase or the download of content like a digital song. I … Continue reading 53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media
