Podcasts Reach An Inflection Point by Sarah Bolton , Op-Ed Contributor, February 11, 2022 In a relatively short time, podcasts have become a viable medium for brand awareness, storytelling, and performance. Instead of fighting for slivers of a niche budget, podcast ad providers now compete for significant pieces of advertisers’ digital budgets. Mainstream status comes … Continue reading Podcasts Reach An Inflection Point
Category Archives: Podcasts Marketing
U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021
U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021 by Karlene Lukovitz @KLmarketdaily, January 28, 2022 U.S. podcast advertising spend jumped 21% in 2021, to reach nearly $590 million, according to new data from MediaRadar. Spending rose by 46% year-over-year in Q2, and 31% YoY in Q3 (chart above). Vertical categories showing double-digit growth … Continue reading U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021
Podcast advertising spend surged in 2021
Podcasts are booming, making them yet another channel to be woven into an omnichannel marketing strategy. Kim Davis on January 28, 2022 According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Q4 ad spend alone was $ 160 million, making a total of $ … Continue reading Podcast advertising spend surged in 2021
Numbers and Facts You Need to Know About Audio Content in 2021
Ron Jaworski April 16, 2021 The growth of audio content has been on a constant upward trajectory for the past few years, with the latest push coming from social audio. Slowly but surely, the medium has become an essential element of the media mix for publishers, advertisers, and listeners alike. Audio is the evolution and … Continue reading Numbers and Facts You Need to Know About Audio Content in 2021
Podcast strategies, Google reactions: Monday’s daily brief
Plus, how to spot a Salesforce admin Kim Davis on March 8, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading Podcast strategies, Google reactions: Monday’s daily brief
How a podcast can add value to your marketing
If you’re betting big on webinars or podcasts, make sure you can add value first Ryan Phelan on March 5, 2021 at 1:32 pm I miss conferences…a lot. Specifically, I miss the networking and socializing that are as much a business conference draw as the sales and education. I miss my friends, and I miss … Continue reading How a podcast can add value to your marketing
5 Marketing Podcasts You Need to Listen to in 2021 [Infographic]
Maria Ganta November 17, 2020 If you don’t have time to read all the articles related to the latest marketing trends, insights, and tips, I have the perfect solution for you. Marketing podcasts! According to Infinite Dial 2020, the podcasting sector has had a considerable rise over the past few years. 37% of Americans have … Continue reading 5 Marketing Podcasts You Need to Listen to in 2021 [Infographic]
Google makes it easier to find local news through Podcasts and Assistant
Christine Fisher, @cfisherwrites September 2, 2020 While news podcasts are increasingly popular, most focus on national and global news. It tends to be harder to find local news, especially in an on-demand, audio format. Google wants to change this. Today, it announced plans to bring Your News Update to Google Podcasts and to make it … Continue reading Google makes it easier to find local news through Podcasts and Assistant
How I Launched My Business Podcast (With No Experience!)
Carrie Morgan June 23, 2020 In 2018, businesses spent $ 497 million on podcast advertising in 2018, and it’s estimated that by 2020, podcast ad spend will go up to a whopping $ 1 billion. So, podcasting is clearly big business. But what about if you don’t have the money to spend on advertising on … Continue reading How I Launched My Business Podcast (With No Experience!)
Google’s new Podcasts Manager tool offers deeper data on listener behavior
It’s one step closer to the podcast analytics advertisers have been waiting for. George Nguyen on May 5, 2020 Google has introduced Podcasts Manager, a new tool that provides podcast publishers with listening data such as minutes played, listening duration and other retention analytics, the company announced Tuesday. Podcasts Manager’s audience retention dashboard. Source: Google. … Continue reading Google’s new Podcasts Manager tool offers deeper data on listener behavior
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