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Category Archives: PPC Campaigns

What is PPC?

Linda Aylesworth | August 27th, 2024 Want to learn about PPC advertising and how it can boost your business but not sure where to start? Search Engine People, Canada’s leading search engine marketing agency, is here to help. What is Pay-Per-Click? Table of Contents• What is PPC?• What is PPC Advertising?• How Exactly Does PPC … Continue reading What is PPC?

Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns

Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns by Laurie Sullivan  @lauriesullivan, May 5, 2023 Intent-based audience targeting can generate a lower cost per click (CPC) when compared in a study with a controlled audience — 59.6% lower, based on a 95% confidence score, according to recent data from Foundry, the … Continue reading Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns

How to Manage PPC Campaigns That Compete With Each Other

Callum Coard December 6, 2021 Avoid internal competition and inflated CPCs by managing three key aspects of your PPC campaigns The more campaigns you run in a platform like Google Ads, the more likely you are to have campaigns competing against each other for the same keywords. Without careful campaign management, this can drive up … Continue reading How to Manage PPC Campaigns That Compete With Each Other

What Is Click-Through Rate? Understanding and Optimizing CTR

Ximena Restrepo July 15, 2021 When running pay-per-click (PPC) ads, the metrics you receive after a campaign can be a little overwhelming. One of these metrics is the click-through rate (CTR), reported as a percentage, which can measure the success of your ad efforts. What is click-through rate? The “clicking-through” refers to when a user … Continue reading What Is Click-Through Rate? Understanding and Optimizing CTR

How to Use Your PPC Campaigns as a Prospecting Tool for SEO

Manick Bhan March 5, 2021 When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Even the most skilled digital marketers can struggle to run profitable Google … Continue reading How to Use Your PPC Campaigns as a Prospecting Tool for SEO