Susie Marino October 23, 2021 If you’re in marketing, advertising, or doing anything related to PPC, odds are you’re not a fan of math. Crazy, I know, with all the data we have to crunch. But, with so many variables, even the savviest numbers wiz can find their head spinning as soon as they log … Continue reading Every PPC Metric Under the Sun (+How to Improve Each & Every One)
Holiday Refresh: Marketers Seeing Higher Cost Per Clicks by Laurie Sullivan , Staff Writer @lauriesullivan, September 30, 2021 Retailers and advertisers will see a highly competitive 2021 holiday season, according to data from Microsoft Advertising released Thursday. The change in consumer behavior during the past year will have a major impact on the next couple of … Continue reading Holiday Refresh: Marketers Seeing Higher Cost Per Clicks
Susie Marino September 11, 2021 It’s no secret that I LOVE paid advertising. I wish I could play with ads all day, every day. But, I can’t. No one can. That’s because they cost a pretty penny. You don’t have to love PPC as much as I do. However, when running ads, you DO have … Continue reading PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data
Pam Aungst September 2, 2021 As a small or medium business owner, we know that your marketing budget is precious. Understanding how to best allocate your ad spend to get the most out of your ads can be one of the most intimidating aspects of digital marketing and pay-per-click advertising. Every business owner and entrepreneur … Continue reading Average Cost-Per-Click Rates By Industry
Ali Faagba December 10, 2020 Email open rates and click-through rates are witnessing a steady decline, recent research from Campaign Monitor has found. While more than enough has been said about using a welcome email to build rapport, and about timeliness, and about subject lines, we seldom talk about what subscribers are looking for in … Continue reading A Welcome Email Can Improve Your Overall CTRs If You Do the Following
Mihai Serban — May 27, 2020 The COVID-19 pandemic has affected every corner of the digital world, especially media budgets and how they are being spent. Recent reports show that Facebook and Google stand to lose over $ 44 billion in ad revenue due to the continuing global shutdown. As expected, businesses have reacted to … Continue reading 3 Must-Do PPC Tips During COVID-19 with Real-Life Success Stories
Pauline Jakober — February 11, 2020 By the time you become a PPC pro, you’ve probably launched hundreds of Google Ads campaigns. But even with all this experience, you can sometimes overlook key PPC fundamentals in a rush to get ads live — or when grappling with Google Ads changes and updates. And naturally, this … Continue reading 3 PPC Fundamentals You Shouldn’t Overlook When Launching Google Ads Campaigns
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data. Jacob Baadsgaard on November 27, 2019 One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real … Continue reading Back to basics: Understanding your paid search metrics
RJ Jacques — February 5, 2019 — February 5, 2019 PPC can be a valuable tool for improving visibility, messaging, and customer acquisition for just about any business. But many times, when companies try to handle their own paid search campaigns, the results can be lackluster or non-existent. Don’t lose hope. No matter your ad … Continue reading Improve PPC Performance With These 9 Steps
Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account. Megan Taggart on June 29, 2018 Pay-per-click (PPC) practitioners with mediocre skills simply maintain accounts. Average practitioners step up the game a little by optimizing accounts. The truly effective pro, however, has … Continue reading How to create an ROI-based management approach for paid search success
