Nicole Blanckenberg — August 11, 2018 Follow @https://twitter.com/NicoleBlancken — August 11, 2018 Paid and organic search work together like peanut butter and jelly: on their own they are okay, but together they make magic! When it comes to PPC vs. SEO, there is only one strategy winner: integrating both. The key to any optimization strategy … Continue reading Seamless Organic and Paid Search Integration Strategy
Pauline Jakober — August 9, 2018 Follow @GrpTwentySeven — August 9, 2018 Recently, a client wanted to remove qualifying elements from their text ads on the Search Network. We had been using terms in their ad copy, such as “for corporate groups” and “for 50+ people” to help make our target audience clear. However, the … Continue reading 8 Important Ways to Qualify Your Paid Search Prospects
Darnelle O’Brien — July 29, 2018 Follow @thekissagency — July 29, 2018 PPC and SEO are terms often bandied about in marketing. But for brands just trying to be heard, these “common” marketing terms can leave some still trying to understand the fundamentals. While we know some savvy search marketers may know allllll about the … Continue reading PPC vs. SEO: The Digital Showdown
Greetje den Holder — June 30, 2018 Follow @GdenHolder — June 30, 2018 Every piece of marketing content you write should have a clear call to action. The CTA serves a simple yet crucial role in telling your readers what steps they should be taking next, like buying your product, calling for an appointment with … Continue reading These CTAs Are Not Good (And How to Fix Them!)
By Robert Brady May 30th, 2018 Every PPC advertiser on AdWords or Bing Ads is sitting on a gold mine of data; the search query report (SQR) or search terms report. Appropriately mining this data can increase revenue, improve conversion rates & help you better understand what potential customers are looking for. Why Is The Search … Continue reading Mining PPC Search Query Data: 3 Filters Every Account Can Use
Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns. Amanda Evans on May 21, 2018 If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will … Continue reading Improving PPC relevance with ZIP code-based geotargeting
Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an over-tightened account. Andrew Goodman on May 18, 2018 If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on … Continue reading Hidden PPC traffic killers
Contributor Jeff Baum recommends ongoing technical and soft skills training for your PPC team. Jeff Baum on May 11, 2018 The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional operates. Account managers must be more customer service- and business-oriented … Continue reading Stay sharp and relevant with ongoing PPC training
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns Kevin Lee on May 2, 2018 Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there are definite synergies between these two marketing … Continue reading How to use good ol’ PPC to support fun and creative branded content
Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance. Frederick Vallaeys on April 12, 2018 Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click … Continue reading How to outdo the PPC robots in shopping ads
