Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing. Andreas Reiffen on July 27, 2017 PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of … Continue reading How to test (and perfect) nearly everything in PPC
Amanda Duncil — July 21, 2017 — July 21, 2017 Some advertisers think search advertising is all they need to be successful, a belief that stems from its fast, demonstrable results. Running a PPC campaign can yield great results alone, but diversifying your marketing strategy can enhance its performance overall. A comprehensive strategy includes a … Continue reading I’m Doing Search Advertising, Now What? 4 Tips for Success Beyond PPC
Michael Bellina — June 27, 2017 Follow @MigmanMedia — June 27, 2017 I hear it all the time. “I’m getting traffic but I don’t see any sales.” So you spend more money on your Pay Per Click (PPC) campaign and it has little or no effect. There can be several reasons but let’s assume for … Continue reading If You Are Doing Any Type of PPC, You Need To Do This
Edward Jones, Morgan Stanley Demonstrate Unique Organic, Paid-Search Strategies by Laurie Sullivan @lauriesullivan, June 22, 2017 Search engine marketing and advertising strategies also appeal to firms that manage consumer wealth such as Edward Jones, Morgan Stanley, and Chase. Just ask the folks at Edward Jones, which ranked top among wealth management brands in organic listings … Continue reading Edward Jones, Morgan Stanley Demonstrate Unique Organic, Paid-Search Strategies
Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience. Amanda Evans on June 19, 2017 Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a … Continue reading PPC strategy: Planning beyond the click
Danny Goodwin — May 22, 2017 — May 22, 2017 PPC is all about constantly innovating, testing, measuring, and improving. That means leveraging all the latest ad features and formats, exploring new ad networks, and implementing new strategies. So what’s been working for PPC marketers this year so far, in Google AdWords, Bing Ads, and … Continue reading 4 PPC Experts on the Best New Features & Strategies of 2017 (So Far)
Richard Smith — May 16, 2017 Follow @MeRichardsmith— May 16, 2017 Paid searches are tempting— both for Google and the marketers. Moreover, the tactics involved offer an expansive array of retargeting and prospecting options. At present, Google is constantly rolling out a large number of PPC products just to entice massive number of clicks from … Continue reading Debunking 3 Overrated PPC Myths
Not Sure PPAs Are The Future of Advertising, Either by George Simpson , Featured Contributor, May 4, 2017 A new report sensationally entitled “The End of Advertising As We Know It” predicts that “persistent personal assistants” — consultant-talk for Amazon Echo or Google Home’s Assistant — will protect users from traditional advertising, since they scrape … Continue reading Not Sure PPAs Are The Future of Advertising, Either
How can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent. Brett Middleton on April 26, 2017 The simple truth is that anyone working in any … Continue reading Evaluating PPC talent, part 1: Where to begin
Erin Higgins — March 30, 2017 Follow @sevenatomsbuzz— March 30, 2017 Looking to spruce up your PPC management? As you’re probably aware, this isn’t the easiest accomplishment to make. But don’t despair!There are several tasks that you can start on today in order to get things on the right track. Just take a look at … Continue reading PPC Management Checklist: The Ultimate 13 Point Action Plan
