Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers. Frederick Vallaeys on February 24, 2017 Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time that could have … Continue reading A review of free PPC reporting solutions from Google
For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns. Pauline Jakober on February 21, 2017 If you’re a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know that universities, colleges and similar … Continue reading Dos and don’ts of PPC advertising for universities
Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line. Jacob Baadsgaard on January 9, 2017 Impression share is an interesting paid search metric. On the surface, you could argue … Continue reading Are your paid search ads making the right impression?
Tamara Weintraub — December 28, 2016 Follow @tamweintraub— December 28, 2016 For many local businesses, running a PPC advertising campaign is easier said than done, even if you already have a handle on the basics like picking keywords and creating a budget. As algorithms change, trends emerge, and the effectiveness of tactics shift right under … Continue reading Better Lead Generation: Getting an Edge in PPC
Brian Sutter — December 9, 2016 Follow @SmallBizBrian— December 9, 2016 AdWords has several benefits. It allows you to get instant traffic, for starters. No more waiting months for your SEO efforts to pan out. It’s also traffic you can direct to any web page you want, and traffic that can be turned on or … Continue reading 7 Simple Ways to Tune Up Your Pay Per Click Advertising
Bill Faughnan — December 9, 2016 — December 9, 2016 Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. Search Engine Marketing continues to evolve and it appears PPC Managers are becoming better and better … Continue reading Why Your PPC Agency Needs to Focus on the Full Funnel
Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers. Pauline Jakober on November 29, 2016 Most PPC agencies or professionals who want to get more business have some form of marketing in play. And many of us have come … Continue reading PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services
Lucas Miller — November 4, 2016 Follow @EchelonCopy— November 4, 2016 If you’re anything like the majority of pay-per-click (PPC) marketers, once you’ve fallen into a routine, you tend to stick with it. After all, as the old adage goes, “If it ain’t broke, don’t fix it.” Though the right mentality to embrace in certain … Continue reading Pay-Per-Click: 4 Simple Tricks for Reaching More Buyers Online
by Mark IrvineOctober 22, 2016 When I was growing up and deciding what I wanted to study when I went to college, my mother always told me to study math. I remember her telling me that no matter what industry I went into, I’d always be able to find a job because everyone hates math … Continue reading 3 Simple PPC Formulas Proven to Lower Your Costs
by Alex VasquezOctober 20, 2016 If SEO and producing valuable content on a regular basis is the “long-play,” then Pay-Per-Click (PPC) Search Marketing (Google Adwords, Bing Ads, etc.) is the “short-play.” Paid search requires that you “pay to play.” The good news is that, even if you don’t know what you’re doing, you’ll get traffic … Continue reading Pay-Per-Click Basics — How to Make PPC Work for You
