by Rebekah MoriOctober 18, 2016 Among the many buzzwords you hear about pay-per-click, or PPC advertising, “conversion-based optimization” or “conversion optimization” may be one that you have come across. While some digital terms are simply a trendy attempt to grab your attention, conversion-based optimization is an important concept to understand when you are looking to … Continue reading Get the Most Out of Your PPC Advertising Budget with Conversion-Based Optimization
by Ryan Scott Follow @causecastOctober 8, 2016 When it comes to employee volunteering and giving programs, perhaps no industry sector is better suited to make an impact than professional services firms. While professional services is a broad and diverse category of occupations ranging from accountants and management consultants to lawyers and IT consultants, they’re linked … Continue reading Which Industry Has an Unfair CSR Advantage?
by Randy Milanovic Follow @kayak360October 6, 2016 As regular visitors to the this blog will know, I hate it when online partners stretch the truth or hide the obvious to squeeze a few extra dollars out of their clients. This issue seems to be more common with Pay-Per-Click (PPC) providers than it is within other … Continue reading Are PPC Firms Playing Your Good Name Against You?
By Hazel Mae Pan September 27th, 2016 Should you add humor to your pay-per-click (PPC) ads, or are PPC ads best left as they traditionally are: concise, informative, and with a straightforward, non-humorous call to action? One side says yes, and another says, not really. Marketing professors at the University of Massachusetts/Amherst Thomas Madden and Marc … Continue reading Funny: Humor Can Work In PPC Ads
By Robert Brady September 21st, 2016 With the recent launch of Extended Text Ads (ETAs) by Google, and the fact that you’ll be unable to add or edit older format ads after October 26th, advertisers need to get on board with ETAs. ETAs are the new format introduced by Google now that ads no longer appear … Continue reading 3 Ways To Kill It With Extended Text Ads (ETAs)
Capitalizing on sporting events can be a great opportunity for advertisers, but will this strategy work for everyone? Columnist Laura Collins looks at the results of some recent campaigns to find out. Laura Collins on August 17, 2016 For any of you out there who aren’t sports fans, this probably isn’t shaping up to … Continue reading Should you hitch your campaigns onto the sporting bandwagon?
by Erin SaginAugust 23, 2016 As a kid, I despised the very idea of “couponing”. When I complained that I was bored, my mom often put me to work with coupon books. I spent hours poring through them identifying products we used, clipping out the offers and organizing them alphabetically. The only thing worse than … Continue reading 11 Ways to Save Money In Your PPC Account [Checklist]
Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for you! Brett Middleton on August 25, 2016 Starting to manage PPC isn’t easy. You make your first campaign, get some traffic, maybe even get your first conversion. Then you realize just … Continue reading 3 things every PPC beginner needs to try
by Brad Smith Follow @bsmarketerAugust 22, 2016 You should have at least two to three ad variations per ad group. Which, if you’re doing a decent job keeping keywords tight in each ad group, means you’re supposed to be creating a LOT of ads across all your campaigns. You should also be A/B testing different … Continue reading A 6-Step Process to Write PPC Ads at Scale
by Allen Finn, August 21, 2016 If you’ve read my posts in the past, you’ll know I came to paid search from the world of advanced degrees and elbow patches. While the academia wasn’t quite for me, I’ve managed a number of accounts where I had to use paid search and social ads to find … Continue reading PPC Cum Laude: 3 Smart Strategies for Higher Education Marketing
