By Joe Ryan|2016-07-14T14:27:26+00:00August 4th, 2016|PPC|0 Comments Every digital marketer desires to conquer the art and science of content marketing and Pay per Click (PPC) advertising to maximise their digital marketing ROI. A quick Google search returns a page full page of a combination paid ads as well as organic results: PPC And Content Is A … Continue reading How To Use PPC To Boost Content
by Erin Sagin July 11, 2016July 11, 2016 My computer’s desktop is nothing short of offensive. To most, it appears to be messy, cluttered and vastly disorganized. My teammates are constantly begging me to clean it up. Hate to break it to you, but I’m not changing it anytime soon. To me, it is perfect. … Continue reading The Easy 8-Step Checklist for PPC Audits
Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology. Jeff Baum on July 11, 2016 Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the … Continue reading Using automation to execute PPC strategy
by Elna Cain July 8, 2016July 8, 2016 Self-destructing videos? Doodles and captions on your images? Is there more to Snapchat than that? And, are young adults the only users who can benefit from this new platform? Indeed, Snapchat may seem like an unlikely platform for advertising, but it’s looking to be a sensible investment … Continue reading PPC Spotlight: Get Your Focus on Snapchat
by Tamar Weinberg June 29, 2016 Follow @tamarJune 29, 2016 Getting your promoted social posts and search ads in front of your sales prospects’ eyes is great and all, but the inbox is where you really want to be. People often buy B2C products on a whim, but with its longer sales cycles, B2B is … Continue reading 3 Ways to Get Inside Your Prospects’ Inboxes with PPC
by Stephen Claridge June 24, 2016June 24, 2016 When you ask someone how they found something on the internet, the response that you are most likely to hear is “I Googled it.” With Google’s global search market share at an overwhelming 70%, the “Googled it” response is predictable. Over 2/3 of searches worldwide are conducted … Continue reading How Bing Ads Can Improve Your PPC Advertising
by Stephen Claridge June 26, 2016June 26, 2016 The importance of being available in the sea of information on the web has caused many companies to shift investments in sales to marketing. The quest for a conversion turns to advertising. The paths people take online can be winding and without purpose. Most people are guilty … Continue reading A Customer’s PPC Journey: Using Conversion Attribution to Map It
by Larry Kim June 14, 2016June 14, 2016 Paid search is a pretty awesome channel. Obviously, I’m a huge fan – I built a company around it. But it’s not without its challenges. For one, as the chart below illustrates, the cost per click (CPC) in certain highly competitive verticals can get super expensive – … Continue reading RLSA for Competitive Markets: A Ridiculously Awesome Way Forward in PPC
How can you ensure success for your PPC campaigns? Columnist Pauline Jakober believes it’s all about learning good habits and describes her agency’s daily morning routine. Pauline Jakober on June 14, 2016 There are lots of articles out there on what successful people do in the mornings (like this one), and you might have … Continue reading 12 things successful PPC managers do in the morning
by Robin Tartleton June 13, 2016June 13, 2016 Think it takes hours to make significant strides in your PPC campaign’s performance? Think again. You can make impactful changes in as little as 25 minutes. While every account needs a good spring cleaning now and again, below are some quick tips to impact performance day to … Continue reading Improve Your PPC In Just 25 Minutes This Week
