The importance of predictive analytics in marketing continues to grow as brands try to get ahead (and stay ahead) of the customer. Kim Davis on April 23, 2024 Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Machine learning algorithms can be … Continue reading What is predictive analytics?
Learn how predictive modeling can optimize your marketing campaigns through accurate audience segmentation, strategic ad placement and more. Jessica Hawthorne-Castro on January 31, 2024 Predictive analytics provides a solid foundation for data-driven decision-making for marketing campaigns. But while most marketing leaders already use some form of predictive analytics, specifically predictive modeling, many still struggle to … Continue reading Why you should add predictive modeling to your marketing mix
Learn how to leverage GA4’s predictive metrics to forecast customer behavior and inform your marketing campaigns. Alan K’necht on October 20, 2023 Data has become the lifeblood of businesses in today’s digital age. Traditionally, analyzing data meant looking back at historical trends to inform future decisions. However, marketing analytics has evolved. Now, businesses aim to … Continue reading The power of predictive analytics: Is the future now?
While this area of AI has been around long enough, it shouldn’t be a substitute for strategic oversight by humans. Greg Kihlstrom on June 13, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) … Continue reading 4 AI categories impacting marketing: Predictive analytics
A new suite of solutions aims not just to evaluate data from conversational and social streams but use it to predict business outcomes. Kim Davis on April 22, 2022 Conversation intelligence platform Converseon has announced the launch of a suite of AI-powered solutions to drive predictive analytics from conversational data. The aim is to predict … Continue reading Converseon applies predictive analytics to conversation data
Andrej Kovacevic — July 29, 2019 Follow @andrejtl — July 29, 2019 Photo: tippapatt / Adobe Stock Small businesses in every industry wage a constant battle to capture and keep the attention of consumers in their target market. In some cases, they do so in direct competition with some of the world’s best-known brands. To … Continue reading 3 Ways Small Businesses Can Leverage Predictive Analytics
Kevin George — March 14, 2019 Follow @imkevin_monk — March 14, 2019 Are your e-commerce email campaigns still not convincing your email subscribers to buy? If the answer is yes, you’re not alone. Consumers are bombarded with e-commerce emails and it’s hard to stand out in a full inbox, especially when your emails are nothing … Continue reading How to Use Predictive Analytics in Your E-commerce Email Campaigns
Derek Gleason — October 11, 2018 — October 11, 2018 In 2009, Netflix offered $ 1 million to anyone who could improve the quality of its recommendation engine by 10%. It took two years, but a team finally won. Netflix paid the bounty—then ignored the code. As it turned out, the enhanced algorithms “did not … Continue reading Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How
Bonnie Harris — September 20, 2018 Follow @waxmarketing — September 20, 2018 For any business to succeed, you need to retain your customers. Once you win your customers’ loyalty, you can expect a good amount of revenue from repeat purchases. However, if you fail to retain your customers, your sales and profit margins are likely … Continue reading How to Use Predictive Analysis to Improve Customer Retention
Jeanette Maister — August 14, 2018 Follow @jeanettemaister — August 14, 2018 rawpixel / Pixabay Assessing fit and skill is one of the biggest challenges for a hiring team. From application to interviews, employers have a few tactics to help them decide whether a hire will stay or turnover quickly. Unfortunately, more than 50% of … Continue reading Why Predictive Analytics Will Save Your Business
