Category Archives: Predictive Analytics

What can predictive analytics REALLY do? Three case studies in seeing the future

Can you use data to predict the future? Columnist David Booth shows how predictive analytics can be used to take your marketing initiatives to another level. David Booth on March 28, 2016   If you’re already using predictive analytics within your organization, then you know just how impactful they can be, and you’re likely on the … Continue reading What can predictive analytics REALLY do? Three case studies in seeing the future