How to make the final step to go-to-market maturity through a move to platform-market fit, plus its implications for the future of the martech stack. Tim Hillison on September 20, 2024 Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the … Continue reading How to make the jump from product-market fit to platform-market fit
While this model is all the rage as a go-to-market strategy for B2B software companies today, not all products are the right fit for PLG. Scott Vaughan on February 13, 2023 Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. From … Continue reading Product-led growth: 3 important lessons from the front line
Tubi Integrates FreeWheel’s Beeswax DSP In Its Ad Tech by Karlene Lukovitz @KLmarketdaily, October 13, 2022 Fox-owned FAST Tubi has integrated FreeWheel’s Beeswax — a demand-side platform offering access to FAST and other connected TV inventory — into its supply-side advertising technology. Mutual clients of Tubi and Beeswax now have full access to Beeswax’s enhanced … Continue reading Tubi Integrates FreeWheel’s Beeswax DSP In Its Ad Tech
Tom Whatley September 27, 2021 Research shows that for every $ 1 you spend on email marketing, you can expect an average return of $ 42. Compare that to paid advertising where the average ROI is $ 2 for every $ 1 spent. You can see why email is such a crucial part of an … Continue reading 10 Product Announcement Email Examples (and What You Can Learn from Them)
Jeff Doolittle August 8, 2021 Efficiency thinking is failing businesses and society. Incremental improvements in business processes have resulted in low-cost, widely available products and tremendous waste and social challenges. The future of value creation is designing for both the individual and society using design thinking. Design thinking creates value through aligning consumer desirability, technological … Continue reading The Secret to Products and Services Customers Use
Larisa Bedgood July 19, 2021 If you aren’t investing in social media for your brand, you risk getting left behind. According to new research by Sprout Social, one in three consumers use social media to learn about or discover new products, services or brands. Additionally, one in four also use social media to purchase products. … Continue reading 1 in 3 Consumers Use Social Media to Discover New Products and Brands
Angela Hausman, PhD April 8, 2021 Maybe you’ve owned an e-Commerce platform for years or maybe you started into e-commerce during the global pandemic because your physical store wasn’t able to open or customers weren’t willing to shop due to fears of the virus. Regardless of how you got online, as a company, your main … Continue reading Sell More Products Online With These 4 Platforms
Victoria Taylor February 11, 2021 When it comes to selling your products on social media or your eCommerce store, the way your products look matters far more than you think. We live in a world where people do judge a book by its cover or product reviews. Forbes found that 88% of shoppers characterize detailed … Continue reading 8 Product Photography Ideas to Help You Sell More Online
Pete Winter February 4, 2021 The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. As companies develop more sophisticated product offerings and fight to compete in … Continue reading Product Marketing Superheroes: 5 Technology Platforms Doing Stellar Product Marketing
