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Spot the attribution traps that distort your results, run a simple incrementality test and start investing in what truly drives growth. Tom Leonard on August 15, 2025 I may live in a marketing-measurement bubble, but if you’re a brand — especially a consumer brand — you’ve likely felt the itch: “‘Maybe we should think … Continue reading 4 steps to kickstart incrementality without overcomplicating it
July 23, 2025 How to perform well if you’re disengaged BY Tracy Brower Let’s face it, work can be a slog. And while you might be struggling to engage personally, there’s also evidence that you’re in good company. All over the world we’re more disengaged than we’ve been in years. But even as you’re not inspired, … Continue reading How to perform well if you’re disengaged
July 20, 2025 Craft is a great all-in-one productivity tool BY Jeremy Caplan If I could use only one app, I’d pick Craft. Craft is my favorite multipurpose document/notes tool. It looks and feels nicer than Google Docs or Apple Notes. It’s easier to use than Obsidian, Coda or Notion. And it’s flexible enough for everything from shopping … Continue reading Craft is a great all-in-one productivity tool
June 30, 2025 Start your day right with these digital productivity tools BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Curious about my actual tech tool kit? I’m sharing the apps and tools that powered me through a recent morning—from wake-up … Continue reading Start your day right with these digital productivity tools
Want to get more out of generative AI than the base models offer? Gemini GEMS is a good way to improve your productivity. Mike Pastore on May 13, 2025 If you’re looking to take your generative AI use up a notch, Gemini GEMS is a solid next step for many marketers who are already … Continue reading 5 ways marketers can use Gemini GEMS to increase productivity
February 22, 2025 Apple’s hidden white noise feature may be just the productivity boost you need I use Background Sounds to improve my focus. Here’s how you can use it, too. BY Michael Grothaus As I write this, the most pleasing sound is washing over me—gentle waves ebbing and flowing onto the shore. Sadly, I’m not … Continue reading Apple’s hidden white noise feature may be just the productivity boost you need
February 02, 2025 Productivity hacks that don’t cause burnout If you’re looking to get more done without embracing hustle culture, here are some more sustainable tips. BY Julia Herbst Last week, in an article for Fast Company, author and tech executive Rebekah Bastian wrote about why she doesn’t read productivity books. The vast majority of these … Continue reading Productivity hacks that don’t cause burnout
February 01, 2025 5 things to know about toxic productivity—and how to have a healthier approach Re-imagining productivity means questioning cultural frameworks about achievement and self-worth. BY Next Big Idea Club Israa Nasir is a psychotherapist and founder of WellGuide, a digital community for mental health awareness. Her work centers around helping people redefine their relationship … Continue reading 5 things to know about toxic productivity—and how to have a healthier approach
January 28, 2025 10 Ways to Induce a ‘Flow’ State and Unlock Painless Productivity By cultivating a flow state, you can achieve ‘productive happiness’: a state in which you feel energized, motivated, and fulfilled by your work. BY Stephanie Vozza Peak performance is a state of consciousness where you’re in a rapt moment of attention, … Continue reading 10 Ways to Induce a ‘Flow’ State and Unlock Painless Productivity
January 07, 2025 Try this technique to schedule deep work directly into your calendar By specifying how long to spend on each task, timeboxing helps you create a realistic plan that takes into account your priorities and available time. BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the … Continue reading Try this technique to schedule deep work directly into your calendar
