Kath Pay has spent her entire career in email marketing, as a solutions provider, a consultant, a writer and a speaker. She still loves it. Kim Davis on September 25, 2023 In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Kath Pay … Continue reading Kath Pay: Spotlight on the expert
Category Archives: Professional Services
An in-Depth Understanding of How to Hire an Entertainment Attorney like John Branca Harvard
An in-Depth Understanding of How to Hire an Entertainment Attorney like John Branca HarvardBeing in the entertainment industry calls for different things rather than releasing content and building brands. This field offers a platform for musicians, film creators, directors, and producers to showcase their talents. There is much that goes around content creation and release, … Continue reading An in-Depth Understanding of How to Hire an Entertainment Attorney like John Branca Harvard
Does SEO Matter for Professional Services Companies in 2021?
Erika Dickstein March 14, 2021 This will age me, but I remember the old days of Search Engine Optimization (SEO). In the 2000s and even the early part of the 2010s, an organized group of people with a grudge could work together to redefine a word or a name and “teach” Google to point traffic … Continue reading Does SEO Matter for Professional Services Companies in 2021?
3 Major Reasons Why Networking Is Essential For Professional Success
Paul Keijzer October 29, 2020 While majority of people recognise that networking is beneficial to their career, most of them resort to it when it comes to job hunting – disregarding the fact that connecting with other professionals can help with every aspect of their career development. Rather than reaching out to other professionals only … Continue reading 3 Major Reasons Why Networking Is Essential For Professional Success
How to Manage Reviews and Listings for Professional Services
David Fischer July 26, 2020 Perhaps as one of the most important evolutions of the online marketplace, online review websites have brought the ease of an internet search and the trust of personal recommendations together, to create an immensely powerful marketing tool. Starting with companies like eBay and Yellow Pages around the turn of the … Continue reading How to Manage Reviews and Listings for Professional Services
The 5 Ps of Choosing a Registered Agent for Your Business
James Gilmer June 30, 2020 One of the most basic requirements of setting up a business or nonprofit is appointing a registered agent for service of process. When you register a legal entity in any U.S. state, you are required to list a physical address where courts, government agencies, and process servers can get in … Continue reading The 5 Ps of Choosing a Registered Agent for Your Business
Prospect Research for the Professional Services
Lee Frederiksen June 30, 2020 Anyone who has sold professional services knows how complex the business development process can be. The cost of services like yours can be high, so most buyers can’t afford to choose the wrong firm. And your prospect may have more than money at stake—their professional reputation may be on the … Continue reading Prospect Research for the Professional Services
How to Get Price Concessions in One-Off Negotiations
Steven Imke — May 10, 2020 Many negotiations revolve around price. Buyers want a low price and sellers a high one. When you need to get the best price in negotiations where it is unlikely you will be dealing with the other party again, you will want to extract as many price concessions from the … Continue reading How to Get Price Concessions in One-Off Negotiations
The Third of Four Things You Do to Prevent Value Delivery
Wilbert Seele — March 23, 2020 Background On November 22nd, 2019, I gave the closing keynote at Scrum Deutschland, a talk called ‘The Four Things You Do To Prevent Value Delivery.’ In this keynote, I discussed the trends I found during my research at multiple organizations. For background, I’m often called into organizations to investigate … Continue reading The Third of Four Things You Do to Prevent Value Delivery
Brand Architecture and Professional Services
Lee Frederiksen — August 30, 2019 Follow @hingemarketing — August 30, 2019 Brand architecture may be the most misunderstood concept in branding. As a business professional, you’re probably familiar with the term “brand”. You may also be conversant with the expression of a brand through your “brand identity.” But we find that many professional services … Continue reading Brand Architecture and Professional Services
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