Paul Keijzer — January 30, 2018 Follow @Paul_Keijzer — January 30, 2018 FotografieLink / Pixabay Not too long ago I wrote a piece on 5 life skills every professional should know. These are the basics that you won’t learn about in college or university but should have in your arsenal of skills to succeed in … Continue reading 4 Basic Skills Every Professional Should Equip Themselves With
Lee Frederiksen — January 19, 2018 Follow @hingemarketing — January 19, 2018 If you’re in business and want to be successful (and who doesn’t?) you’re focused on growth. After all, nobody gets into business to shrink their firm. The big question is: How do you drive growth? There are essentially two kinds of growth—organic and … Continue reading How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms
Lilach Bullock — October 24, 2017 Follow @lilachbullock — October 24, 2017 Photo-Mix / Pixabay Social media marketing is constantly evolving, constantly changing, with new social networks popping up, new features being developed, new influencers changing the game. Not only that, but there is so much information out there about social media marketing, that you … Continue reading 4 Social Media Marketing Resources & Methods That Will Help You Become a Pro
Esther Cohen — September 21, 2017 — September 21, 2017 If you’re a creative professional, it would be safe to say that doing paperwork is pretty much at the bottom of your preferred tasks. And who can blame you? Time given over to filing and administrative work can be spent doing more imaginative and mentally-stimulating … Continue reading Why You Need Project Proposals if You’re a Creative Professional
Samantha Martin — August 30, 2017 Follow @Socially_Sam — August 30, 2017 It’s quite difficult to decide what to charge, especially when you’re first starting out. If you under charge you run the risk of being overloaded with work and not making enough profit. Overcharge and you might not get any work. If you charge … Continue reading Are You Charging Enough For Your Product Or Service?
Jen Phillips April — July 20, 2017 Follow @Jenphillipsapri — July 20, 2017 Susan is a veterinarian with 30 years experience and her specialty is dentistry for dogs and cats. Over the years, she’s spoken at conferences, served on committees and built a solid reputation in her field. Her practice is referral based as other … Continue reading Online Marketing Secrets for Established Service Professionals
Josh Slone — May 9, 2017 — May 9, 2017 Client onboarding can be fun and stressful at the same time. You ever hear someone say, “it’s both a blessing and a curse”? When you provide a service, either physical (like a marketing agency) or software (like a SaaS) it can be like that. Finding … Continue reading Client Onboarding Process for Service Providers
Samantha Martin — April 25, 2017 Follow @Socially_Sam— April 25, 2017 Have you ever been in a shop and asked to buy the product cheaper than the displayed price? Or asked for mates rates? Worse still, gone into a shop and told the owner you didn’t have the money to pay right now but you … Continue reading Why Cheap or Free Isn’t Professional
Lee Frederiksen — April 21, 2017 Follow @hingemarketing— April 21, 2017 Why does your employer brand matter? The answer is clear. Professional services firms that can attract and retain the right talent have a major strategic advantage. Since your people’s expertise and time is your “product,” your firm’s success depends on your ability to put … Continue reading Employer Branding Strategy for Professional Services Firms
Mark Miller — April 19, 2017 Follow @MMtwopointfive— April 19, 2017 We frequently approach marketers with great marketing contract staffing roles and other interim job opportunities. However, one common problem is that they’re unsure what a reasonable rate is for their hourly work. This is especially common in professionals who have spent their entire careers … Continue reading How to Calculate an Estimated Hourly Rate as a Marketing Contractor, Freelancer or Consultant
