by Claire Trevien February 3, 2016 Follow @CtrevienFebruary 3, 2016 Branding is a crucial part of a startup’s success: they need to let people know quickly and effectively who they are, and why they have emerged on the scene. On the other hand, differentiation is something that many professional services firms struggle with. If this … Continue reading What Professional Services Can Learn From Startup Branding
by Sylvia Montgomery November 14, 2015 Follow @brandstrongNovember 14, 2015 Professional services websites often suffer from a number of common problems that hurt a firm’s ability to compete and engage its audiences. Let’s examine some of these problems so that you can begin to improve your own firm’s online presence. 1. Generic Look & Message … Continue reading 7 Deadly Sins the Best Professional Services Websites Never Make
Ginger ShimpOctober 1, 2015 Surely you are well aware of the exploits of Sherwood Forest’s most famous (or perhaps infamous) legend, Robin Hood. But did you know that another antihero also took up residence in Sherwood Forest? King Ned Ludd, legendary leader of the Luddites, also made Sherwood his home and — with his merry … Continue reading Luddites And Leaders In The Professional Services Industry
Devon SmileyJuly 11, 2015 Credibility, like trust, can be hard to earn – but very easy to lose. Establishing your professional reputation and building credibility is about more than having a sharp website, well designed business cards, or numerous ebooks and webinars to your name. It’s about delivering value to your clients consistently, and always … Continue reading 3 Golden Rules of Building Professional Credibility
Courtney HuntJune 24, 2015 Although social media can no longer be considered a novelty, many organizations (especially small- and mid-sized groups) are still trying to figure out whether and how to leverage it as part of their marketing, branding, public relations, customer service, and revenue-generating efforts. In conjunction with those determinations, they must also figure … Continue reading Hiring Social Media and Digital Expertise: A Hierarchy
Elizabeth KennickJune 23, 2015 As everyone involved in the infamous launch of Healthcare.gov knows, you can deliver your project on time only to have it crash on takeoff. And as everyone involved in a large project knows, tough constraints (deadline, budget, regulations) require project tradeoffs that can lead to unforeseen difficulties or failure after delivery. … Continue reading Using A Pre-Mortem To Keep Your Project On Track
Warren KnightApril 7, 2015 As someone who has been a part of the sales and marketing world for over 20 years, I have been able to improve my knowledge and understanding of the digital era through the use of digital marketing tools and technologies. #TechTuesday is all about sharing what I believe to be important … Continue reading Tech Tuesday: How To Use Soovle
Dave HubbardJanuary 20, 2015 Legal, accounting, financial, and other professional services principals are usually struggling to wear two hats at the same time. The favorite hat they like to wear is that of primary service provider: To be the expert lawyer, accountant, or banker that they were trained to become. The other hat is equally … Continue reading 3 Steps To Grow Your Professional Services Revenues
