Category Archives: Programmatic Campaigns

Can a programmatic approach bring efficiency, savings to B2B lead gen?

B2B lead generation is often a time-consuming, manual process. Maybe it’s time to re-think how it’s done. Mike Pastore on February 5, 2024 Unlike paid media, which is overwhelmingly purchased programmatically today, B2B lead generation remains full of manual processes and hampered by inefficiencies. Think about how your organization deploys its B2B marketing tactics. Running … Continue reading Can a programmatic approach bring efficiency, savings to B2B lead gen? →

Basis Delivers On Programmatic Guarantee, Kreps Creative First To Use

Programmatic Campaigns

Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use by Laurie Sullivan @lauriesullivan, January 24, 2023 Basis Technologies, which provides cloud-based workflow automation and business intelligence, on Tuesday announced the availability of programmatic guaranteed buying. Jamie Stevenson, senior digital strategist at full-service digital agency Kreps Creative, is one of the first to use the platform. She began … Continue reading Basis Delivers On Programmatic Guarantee, Kreps Creative First To Use →

Havas Puts Its Programmatic Money Where Its Carbon Is, Names PubMatic A Preferred SSP

Programmatic Campaigns

Havas Puts Its Programmatic Money Where Its Carbon Is, Names PubMatic A Preferred SSP by Joe Mandese @mp_joemandese, August 17, 2022 Citing its shift to a 100% renewable energy platform, PubMatic announced that Havas Media Group’s North America operations has named it a “preferred SSP” (supply-side platform) for its clients, as well as Havas’ proprietary … Continue reading Havas Puts Its Programmatic Money Where Its Carbon Is, Names PubMatic A Preferred SSP →

4% Of Q1 CTV Programmatic Inventory Was Fake: Benchmarks Report

Programmatic Campaigns

4% Of Q1 CTV Programmatic Inventory Was ‘Fake’: Report by Karlene Lukovitz @KLmarketdaily, June 28, 2022 In this year’s first quarter, 4.43% of all CTV programmatic marketplace ad calls were for fake content — including screensaver channels, photo widgets, games and mobile pretending to be CTV streaming content. That’s according to the first CTV benchmarks report from contextual and brand … Continue reading 4% Of Q1 CTV Programmatic Inventory Was Fake: Benchmarks Report →

Mediavine boosts programmatic ad spend on minority-owned inventory

Programmatic Campaigns

The ad management platform partnered with Colossus SSP which delivers a highly diverse marketplace. Kim Davis on November 15, 2021 Ad management platform Mediavine has announced a “significant uptick” in programmatic ad sales for minority-owned inventory drawn from its network of some 8,300 independent publishers. The increase was seen following the onboarding of Colossus SSP … Continue reading Mediavine boosts programmatic ad spend on minority-owned inventory →

Boost Campaign Performance With Programmatic Audio Advertising

Programmatic Campaigns

Erin Hynes November 12, 2021 Audio advertising uses programmatic advertising technology to automate the selling and insertion of audio ads into content. You can run targeted ads from all the major audio publishers using one system, similar to the way you would with other programmatic buys. The ads are then placed before or during the … Continue reading Boost Campaign Performance With Programmatic Audio Advertising →

3 Key Steps to Plan the Perfect Programmatic Campaign

Programmatic Campaigns

Maggie Erickson October 1, 2021 Taking the necessary time and effort to plan your programmatic campaign can help secure the utmost success in execution. It can also ensure you are prepared to pivot even before you hit that launch button! To prepare your campaign plan, you’ll set your key performance indicators (KPIs), determine a budget, … Continue reading 3 Key Steps to Plan the Perfect Programmatic Campaign →