Omnicom Folding Programmatic, Search Specialists Into Main Media Brands by Richard Whitman , Columnist, April 16, 2019 Omnicom Group CEO John Wren told financial analysts today that the company is integrating its specialist agencies Accuen and Resolution Media into its three main media agency brands: OMD, PHD and Hearts & Science. Accuen is the group’s … Continue reading Omnicom Folding Programmatic, Search Specialists Into Main Media Brands
Category Archives: Programmatic
Tying Search To Programmatic And Direct Mail Improves Results
Tying Search To Programmatic And Direct Mail Improves Results by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2019 Well-crafted search campaigns produce strong results on their own, but some marketers are discovering the benefits of combining the online ads with traditional media such as television and direct mail. Shoppers who are browsing websites generate triggers and … Continue reading Tying Search To Programmatic And Direct Mail Improves Results
Why the SaaS model is right for programmatic
By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge. Tim Vanderhook on November 6, 2018 Bid caching and bid stacking practices have sparked a debate on the supply side, with several platforms recently signing a joint letter on guiding principles for the programmatic marketplace. This … Continue reading Why the SaaS model is right for programmatic
Why you should embrace a full-funnel strategy for programmatic display
Conventional wisdom may say that the classic marketing funnel is outdated, but the funnel is still your friend. Here’s why. Grace Kaye on November 2, 2018 Lately, I’ve seen more and more claims that the marketing funnel is dead — including from Google itself. Of course, the consumer journey has drastically changed over time … Continue reading Why you should embrace a full-funnel strategy for programmatic display
Data Shows Programmatic Video Ad Buys On The Rise
Data Shows Programmatic Video Ad Buys On The Rise by Laurie Sullivan @lauriesullivan, (October 27, 2018) Chocolate, which focuses on mobile video advertising, will release data next week showing the growth of programmatic advertising based on analysis from more than 166 billion ad auctions and $4 million advertising dollars. The report — Programmatic Mobile Video … Continue reading Data Shows Programmatic Video Ad Buys On The Rise
Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study
Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study by Laurie Sullivan @lauriesullivan, August 3, 2018 It may come as a surprise to many, but Amazon tops the list of companies spending the most on programmatic ad buys, according to a recent study. MediaRadar, which offers detailed analysis on brands, released the … Continue reading Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study
How to test your programmatic creatives like a pro
Testing programmatic display creatives is worth your time, says contributor Grace Kaye. Here are two types of tests to implement, the benefits of each and how to use test results to create your next test. Grace Kaye on July 27, 2018 According to Ipsos, over 75 percent of advertising impact is determined by creative quality. And … Continue reading How to test your programmatic creatives like a pro
Programmatic performance marketing (aka affiliate marketing) questions and answers
Contributor Kevin Lee takes a close look at affiliate marketing and how it fits into the programmatic advertising space. Kevin Lee on March 29, 2018 Within certain marketing circles, the term “performance marketing” is equated with affiliate marketing and therefore associated with lots of unnecessary baggage (much of it unwarranted). However, when considered as … Continue reading Programmatic performance marketing (aka affiliate marketing) questions and answers
Performance is King: Keys to Success in Programmatic
Shawna Lent — March 23, 2018 — March 23, 2018 We told you all about ad spenders continuing to adopt programmatic capabilities in-house. You know that digital media teams have to figure out how to make programmatic and direct buying co-exist peacefully. What’s left? Well, it’s only March, so there’s probably plenty left on … Continue reading Performance is King: Keys to Success in Programmatic
IAB Steps Up To Educate Industry On Programmatic Advertising
IAB Steps Up To Educate Industry On Programmatic Advertising by Laurie Sullivan @lauriesullivan, February 7, 2018 The Interactive Advertising Bureau (IAB) on Wednesday will announce the launch of a training course for digital media buyers and sellers seeking expertise in programmatic advertising technology. The lack of expertise in the field of programmatic advertising, as well … Continue reading IAB Steps Up To Educate Industry On Programmatic Advertising
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