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Category Archives: Promotional Marketing

5 Essential Elements Behind a Champion Clickbank Promotion

Dean Mackenzie December 25, 2020 When I’ve spoken with people who want to sell something on the Clickbank marketplace, they often talk about a “killer sales video” or “kick-ass design”. Both of these are important, but they’re not the only factors behind whether a Clickbank promotion enjoys any success. In my experience, there are FIVE … Continue reading 5 Essential Elements Behind a Champion Clickbank Promotion

The 10 Commandments of Successful SPIFF Promotions

Ingrid Catlin — April 3, 2019 Follow @blueingy — April 3, 2019 When built and managed appropriately, sales performance incentive funds (SPIFFs or SPIFs or SPIVs) can be tremendously effective in boosting flagging sales or increasing sales of new products or product sets. You shall align the promotion with other channel marketing activities. A channel … Continue reading The 10 Commandments of Successful SPIFF Promotions

Matching Incentive Promotions to Partner Personality Types

Ingrid Catlin — January 15, 2019 Follow @blueingy — January 15, 2019 PublicDomainPictures / Pixabay When it comes to the incentives that motivate us to work harder, we tend to respond differently based on our personalities. Sure, most of us greatly appreciate a generous bonus, commission or restaurant gift card in response to our achievements. … Continue reading Matching Incentive Promotions to Partner Personality Types

How To Promote An eBook When You Have No Money For Advertising

Tirumala Vedurumudi — November 28, 2017 — November 28, 2017 Shutterstock Technology has forever changed the way we see our world, as well as how we communicate with one another. Even the way we consume and access information has been transformed with the arrival of ebooks. An eBook, or electronic book, is the digital form … Continue reading How To Promote An eBook When You Have No Money For Advertising

12 Ways of Driving Revenue and Website Conversions with On Site Promotions

by Grant Thomas December 3, 2015 Follow @gsthomas22December 3, 2015 As we all know, promotions are an integral part of any e commerce sales strategy. However, many online retailers are still unclear on what types of promotions make the most sense for their business and how to effectively use these offers. In this article, I’ll … Continue reading 12 Ways of Driving Revenue and Website Conversions with On Site Promotions