William Comcowich — April 21, 2020 The coronavirus pandemic has upended the lives of millions, including PR and marketing professionals. With group gatherings banned and employees working from home, most people are spending more time online, more time on social media and more time reading news online. Many businesses adapted quickly to the crisis. Gyms … Continue reading 9 Ways Digital PR & Marketing Can Adapt to the Age of COVID-19
Olga Gabdulkhakova — November 30, 2019 Content creation and distribution is of paramount importance these days. In fact, brands, big and small, have turned into content producing machines, and all the marketing departments are working jointly to spread the word about the content assets. Reaching out to bloggers, influencers, and media is often part of … Continue reading 50+ of the Best PR Tools Every Marketer Should Try [Infographic]
William Comcowich — June 18, 2019 Follow @GleanTeam — June 18, 2019 Public relations can mean the difference between success and failure for start-ups. About a third of new businesses don’t survive past their first two years, and half don’t survive past five years. Inadequate public relations and marketing is often cited as a factor. … Continue reading 15 Ways Start-Ups Conquer PR & Media Relations
Hannah Williams — January 10, 2019 Follow @hannahw95 — January 10, 2019 In today’s hyper-digital world of information overload, journalists and editors simply don’t have time to cover every piece of content they receive. If you’re not able to craft a cunningly effective press release, the likelihood of locking down earned brand exposure is little … Continue reading PR in 2019 : 9 Stats to Be Aware of When Pitching & Writing Press Releases [Infographic]
By Stephen Moyers November 9th, 2017 Social media has become a go-to platform for public relations professionals. In a matter of seconds, a brand can send a message that will reach loyal customers, potential consumers, news networks, and others. Some companies handle crises on social media better than others. Every company needs to understand the … Continue reading 10 Things To Do On Social After A PR Crisis
Doreen Clark — August 13, 2017 — August 13, 2017 geralt / Pixabay Your organization has had a marketing focus—e-books, blogs, videos, infographics, podcasts. You have been posting content on your website and LinkedIn, sending directly to your sales targets, and tweeting up a storm. You’re on the right path—after all, digital is where it’s … Continue reading Leveraging Digital to Create Winning PR Campaigns
Tukan Das — March 27, 2017 Follow @tdas— March 27, 2017 It’s easy to get stuck in a rut when doing outbound prospecting. You rely too heavily on a template when sending out cold emails, or read the same, boring, non-personalized script over the phone when making calls. Not only do ruts like this sap … Continue reading How Do You Stand Out When You Are Doing Outbound Prospecting?
Tom Willis — March 16, 2017 — March 16, 2017 Raising the profile of your business enterprise through traditional PR can be a game changer, however in an era when every cent of digital spend is under the microscope, many will argue that the practice can no longer compete with social or paid ads for … Continue reading Successful Digital PR Tactics That Won’t Break the Bank
by William Comcowich Follow @CyberAlertOctober 8, 2016 At one time, PR and digital marketers viewed themselves as separate entities. Now, the areas overlap so much they function as partners. Rather than remain disparate functions, PR and SEO can greatly improve overall marketing efforts by working hand in hand. The following are major ways to integrate … Continue reading 6 Ways to Integrate PR and SEO
by Patrick Whatman Follow @mrwhatmanAugust 9, 2016 Good PR should never be guesswork. Whether it’s for your clients or your own company, your game plan must be on point. You need data. And according to Stella Bayles, you probably already have it. You just need to know what it looks like, and how to use … Continue reading How to Create Better PR Campaigns With Influencer Data
