Elliot Begoun August 11, 2021 I wanted to revisit this article as I feel it is needed in this moment in time. Please reach out to me with your thoughts and experiences. I am going to share a secret. I am not great at dealing with unknowns. I struggle with “what-ifs”, I’m relatively risk-averse, and … Continue reading Founders Don’t Get Ducks, Just Crazy Roosters
Publishers Concerned About Exclusivity In Search With Google News Showcase by Laurie Sullivan @lauriesullivan, October 2, 2020 Google negotiated with and chose 200 publishers to participate in its Google News Showcase program announced Thursday, along with a $1 billion investment. But what happens to the thousands of digital blogs and publications across the Internet that … Continue reading Publishers Concerned About Exclusivity In Search With Google News Showcase
Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic by Laurie Sullivan @lauriesullivan, January 7, 2020 Flipboard on Tuesday rolled out a native paid-content program introduced last year in beta that gives creators the opportunity to promote stories, expand audience development, and support affiliate and marketing efforts. “Think of it as … Continue reading Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic
2020 Media-Publishing Predictions: Privacy, CPMs And Cultivating Connections by Melynda Fuller , December 20, 2019 As 2019 comes to a close, innovators and leaders from across the media, advertising and technology worlds share their 2020 predictions with Publishers Daily. Today, Freestar president Kurt Donnell, global CEO of EMX Michael Zacharski and Kyle Lelli, general manager … Continue reading 2020 Media-Publishing Predictions: Privacy, CPMs And Cultivating Connections
Publishers: It’s Not All About Google by Laurie Sullivan , Staff Writer @lauriesullivan, December 10, 2019 A site owned by the parent company of TikTok is a growing source of traffic for media publishers, and recently became the largest referral source for Inquisitr media. Dominick Miserandino, CEO at mid-size publisher The Inquisitr, said the road to publishing … Continue reading Publishers: It’s Not All About Google
Publishers Need To Adapt To Programmatic Future by Rob Williams , April 19, 2019 Native advertising is on its way to making up two-thirds of the U.S. digital display ad market by next year, a development that will mostly benefit social media companies like Facebook. However, publishers need to consider these trends in developing marketing … Continue reading Publishers Need To Adapt To Programmatic Future
It’s time publishers caught up to marketers on the personalization front. These three strategies can help. Jason Downie on December 27, 2018 Advertisers are keenly aware of the power of personalization. Personalized digital ads deliver up to 3x the consumer engagement of non-personalized ads. Some 69 percent of marketers say personalization is their top priority. … Continue reading Publishers using real-time data can help their bottom line, here’s how
Only 22% Of App Publishers Understand Header Bidding by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2018 Not enough publishers know enough about header bidding, and there is a lot of misinformation floating around about its limitations and how it works. InMobi set out to ask app publishers and other mobile advertisers in North America … Continue reading Only 22% Of App Publishers Understand Header Bidding
Kargo Guarantees Programmatic Impressions Across Multiple Publishers by Laurie Sullivan @lauriesullivan, August 28, 2018 Mobile-only ad company Kargo has announced the launch of its Programmatic Guaranteed platform that allows advertisers to buy media programmatically and reserve “guaranteed impressions” prior to running campaigns. Advertisers want an alternative to buying media. Some of the more than 80 … Continue reading Kargo Guarantees Programmatic Impressions Across Multiple Publishers
Ginny Marvin on March 23, 2018 Everybody’s got a Story these days, it seems. The immersive mobile ad format pioneered by Snapchat and ripped off by Instagram, its parent Facebook and most recently, Google with AMP Stories, is now emerging from the so-called walled gardens. Connatix, a video syndication and monetization platform used by … Continue reading Connatix launches Stories for Publishers to bring native Story units to mobile sites
