by Rick Whittington January 5, 2016 Follow @rickwhittingtonJanuary 5, 2016 According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 percent — that’s 277 percent better than Twitter or Facebook. On top of that, more than 80 percent of B2B leads gathered via all social media efforts combined come from … Continue reading 8 Ideas for Generating More Qualified B2B Leads on LinkedIn
Category Archives: Qualified Lead
Why The MQL Is A Shackle
Do you really need to measure marketing qualified leads? Columnist Claudine Bianchi doesn’t think so; she explains why MQLs might be holding you back. Claudine Bianchi on October 23, 2015 Let me start by saying that measuring MQLs (marketing qualified leads) is important, and, assuming you’re a savvy marketer, I’ll assume you know why. But … Continue reading Why The MQL Is A Shackle