The 20-year-old social media platform is a hot topic now. Here’s what you need to know about it get the most for your marketing dollar. Constantine von Hoffman on April 24, 2024 Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for … Continue reading A marketer’s guide to Reddit
Will FTC Inquiry Into Reddit AI Licensing Deals Postpone IPO? by Laurie Sullivan , Staff Writer @lauriesullivan, March 18, 2024 Reddit stock is in high demand. The platform is making a chunk of its stock shares in its initial public offering (IPO) to users. The IPO is set to debut March 21, but several days ago the … Continue reading Will FTC Inquiry Into Reddit AI Licensing Deals Postpone IPO?
Businesses that sign up for the Reddit Pro trial will have access to AI-powered insights, enhanced performance analytics and more. Nicola Agius on March 11, 2024 Reddit is piloting a free suite of tools to help businesses improve engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, … Continue reading Reddit testing new tools to help brands boost engagement
Reddit Sets IPO Terms, Explains Data Monetization Plan by Laurie Sullivan , Staff Writer @lauriesullivan, March 11, 2024 Reddit disclosed more details of its initial public offerings (IPO) that watchers are calling one of the biggest deals to date. The company and existing shareholders reportedly want to raise as much as $748 million — which means … Continue reading Reddit Sets IPO Terms, Explains Data Monetization Plan
March 11, 2024 Reddit IPO update: target stock price, shares on offer revealed as NYSE listing date nears The social media company anticipates a range between $31 and $34 a share in its closely watched initial public offering. BY Michael Grothaus Reddit’s initial public offering is getting closer, as evidenced by the company’s latest filing to … Continue reading Reddit IPO update: target stock price, shares on offer revealed as NYSE listing date nears
Reddit reportedly signed a multi-million content licensing deal with an AI company The company will use Reddit content to train its AI models, Bloomberg says. Mariella Moon Sat, Feb 17, 2024 Anadolu via Getty Images Ever posted or left a comment on Reddit? Your words will soon be used to train an artificial intelligence … Continue reading Reddit reportedly signed a multi-million content licensing deal with an AI company
By Reuters January 18, 2024 (Reuters) — Social media platform Reddit has drawn up detailed plans to launch its initial public offering (IPO) in March, moving forward with a listing it has been eyeing for more than three years, according to people familiar with the matter. It would be the first IPO of a … Continue reading Reddit plans for IPO in March
By Chris Morris November 28, 2023 Reddit’s long on-again, off-again plans to go public might be on yet again. Bloomberg reports that the social media giant has once more begun holding talks with potential investors, with optimism rising about a possible window for public debuts. A Reddit IPO could come as early as the … Continue reading Reddit’s long-awaited IPO might finally be happening soon
Keyword Suggestions is a new feature in Reddit Ads Manager that aims to help advertisers boost reach and efficiency of campaigns. Nicola Agius on September 1, 2023 Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care. This functionality could save you time on keyword research, … Continue reading Reddit launches AI keyword research tool
Reddit Introduces First-Party Measurement Tools by Laurie Sullivan @lauriesullivan, August 24, 2023 Reddit has launched two first-party measurement tools — Reddit Brand Lift and Reddit Conversion Lift — which are intended to quantify the incremental impact and overall effectiveness of campaigns. The tools were introduced Thursday, along with the company’s internal analyses justifying their worth. The two … Continue reading Reddit Introduces First-Party Measurement Tools
