Category Archives: Regulations

Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16

Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16 by Wendy Davis  @wendyndavis, May 24, 2018 Lawmakers have launched a new push to prevent companies from using behavioral advertising techniques to target teens younger than 16. The “Do Not Track Kids Act,” re-introduced this week, would prohibit companies from collecting personal data, including location … Continue reading Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16

GDPR Enforced: Marketers See Consumer Data As Biggest Challenge

GDPR Enforced: Marketers See Consumer Data As Biggest Challenge by Laurie Sullivan  @lauriesullivan, May 25, 2018 As the General Data Protection Regulations (GDPR) goes into enforcement Friday, marketers are rethinking their reliance on customer data. About 40% of those participating in a study now think customer consent to use their data will become the biggest … Continue reading GDPR Enforced: Marketers See Consumer Data As Biggest Challenge

As GDPR approaches, marketers are moving away from their reliance on third-party data

Upcoming European data privacy rules restricting the use of cookies means that companies can no longer track prospective customers across the web Robin Kurzer on May 10, 2018   With the General Data Protection Regulation (GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR … Continue reading As GDPR approaches, marketers are moving away from their reliance on third-party data