Category Archives: Regulations

IAB Tech Lab’s updated data clean room standards: What marketers need to know

Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability. Chris Wood on July 12, 2023 IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help … Continue reading IAB Tech Lab’s updated data clean room standards: What marketers need to know →

The FTC plans to slap companies with hefty fines for using fake reviews

Regulations

The FTC plans to slap companies with hefty fines for using fake reviews Kris Holt @krisholt The Federal Trade Commission (FTC) has proposed a formal ban on fake reviews and testimonials. Companies would also be prohibited from using phony followers and views to inflate their social media metrics if the rule takes effect … Continue reading The FTC plans to slap companies with hefty fines for using fake reviews →

FTC Will Try To Block Microsoft’s Activision Blizzard Acquisition: Report

Regulations

FTC Will Try To Block Microsoft’s Activision Blizzard Acquisition: Report by Laurie Sullivan @lauriesullivan, June 12, 2023 Microsoft has struggled to get governments to clear its acquisition of Activision Blizzard since January 2022. The UK blocked the deal, but the European Union approved it earlier this year. Now the Federal Trade Commission (FTC) is set … Continue reading FTC Will Try To Block Microsoft’s Activision Blizzard Acquisition: Report →

IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’

Regulations

YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach. Chris Wood on May 2, 2023 This week digital platforms and streaming services are in New York to show off new programming and digital ad opportunities at IAB’s NewFronts. It’s a chance for digital publishers to show how they … Continue reading IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’ →

The Changes For B2B Companies Under California Law

Regulations

The Changes For B2B Companies Under California Law Perkins Cole, Friday, April 21, 2023 B2B marketers lost their exemption under California’s privacy law on January 1 of this year. Here’s an over of what this means to B2B brands and what their next steps should be towards compliance. The exemption for employment-related and … Continue reading The Changes For B2B Companies Under California Law →

The FTC is investigating Elon Musk’s handling of Twitter Blue and the ‘Twitter Files’

Regulations

FTC fines Twitter $150 million for ‘deceptive’ ad targeting Karissa Bell @karissabe Twitter has paid a $150 million fine to the FTC over its”deceptive” use of user data for targeted advertising. The fine stems from the company’s admission in 2019 that it had for years used Twitter users’ phone numbers and email addresses provided … Continue reading The FTC is investigating Elon Musk’s handling of Twitter Blue and the ‘Twitter Files’ →

FTC warns tech companies about over-hyping AI claims

Regulations

“Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims are our bread and butter.” Constantine von Hoffman on March 1, 2023 As artificial intelligence hype spins ever higher, the FTC is warning tech companies against making unsubstantiated claims about AI. “We’ve already warned businesses to avoid using automated tools that … Continue reading FTC warns tech companies about over-hyping AI claims →

FCC chair proposes rules to reduce scam robotexts

Regulations

FCC chair proposes rules to reduce scam robotexts Kris Holt @krisholt The chair of the Federal Communications Commission has proposed new rules to tackle the scourge of text message scams. If the agency’s commissioners approve the rules at a meeting in March, providers would have to block robotexts that are “highly likely to be … Continue reading FCC chair proposes rules to reduce scam robotexts →

Commerce Department calls Google and Apple ‘gatekeepers’ of mobile apps

Regulations

Commerce Department calls Google and Apple ‘gatekeepers’ of mobile apps Kris Holt @krisholt Biden administration officials have taken aim at Apple and Google in a new report, describing the pair as “gatekeepers” of the mobile apps that consumers and businesses rely on. The Department of Commerce’s National Telecommunications and Information Administration (NTIA) states that … Continue reading Commerce Department calls Google and Apple ‘gatekeepers’ of mobile apps →

Microsoft and FTC pre-trial hearing set for January 3rd

Regulations

Jon Fingas @jonfingas Microsoft just made one of the largest-ever bids for a game studio. The company has announced plans to acquire Activision Blizzard for $95 per share, valuing the all-cash deal at an enormous $68.7 billion. The deal would make the combined entity the “third-largest” game company by revenue, according to Microsoft, and would … Continue reading Microsoft and FTC pre-trial hearing set for January 3rd →