FTC Puts Review Platforms On Notice For Violations by Laurie Sullivan @lauriesullivan, February 4, 2022 Ten review management platforms have been placed on notice by the Federal Trade Communication (FTC). Letters went out to the publications, putting them on notice that “avoiding the collection or publication of negative reviews violates the FTC Act.” One letter … Continue reading FTC Puts Review Platforms On Notice For Violations
Category Archives: Regulations
IAB Europe agrees to change Transparency and Consent Framework for EU ad industry
The ruling by Belgium’s APD for GDPR violations also included a 250,000 euro fine. Chris Wood on February 3, 2022 This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU. The complaints, … Continue reading IAB Europe agrees to change Transparency and Consent Framework for EU ad industry
Why Companies Are Struggling With Becoming GDPR Compliant
Grace Lau July 27, 2021 If you have data about your European customers, employees, or suppliers, you need to become GDPR compliant. Or you could be at risk of being fined up to €20 million. This article will explain what GDPR is, why companies are struggling to comply, and how to become compliant. What is … Continue reading Why Companies Are Struggling With Becoming GDPR Compliant
CCPA enforcement starts now and most companies are ready
Unprepared for CCPA? Here is what you need to know and do — now. Greg Sterling on July 1, 2020 The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 with a six-month enforcement grace period. That end date is now here. The basics. As a refresher, CCPA explicitly applies to companies … Continue reading CCPA enforcement starts now and most companies are ready
Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know
The California Attorney General estimates compliance costs could reach $55 billion. Kathy Bushman on June 29, 2020 On Thursday, July 2, Search Engine Land contributing editor, Greg Sterling, will host a discussion about, who CCPA applies to, basic compliance rules (and penalties) and how software can help manage CCPA’s reporting requirements. The California Consumer Privacy … Continue reading Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know
Isolation Blahs: Don’t Let Regulations Squelch Your Sense of Adventure
Kristin Zhivago — April 22, 2020 It’s quiet. Too quiet. A pandemic has put us in a strange cinematic twilight zone consisting of “don’t touch that,” and “home alone.” But just a few short months ago, you were the captain of your ship, living the interesting, goal-driven life of the entrepreneur. It was exciting. It … Continue reading Isolation Blahs: Don’t Let Regulations Squelch Your Sense of Adventure
IAB releases CCPA Compliance Framework
The “Limited Service Provider Agreement” is intended to simplify compliance for publishers and technology companies. Greg Sterling on December 5, 2019 The IAB has released version 1.0 of the IAB CCPA Compliance Framework for publishers and technology companies involved in the programmatic ecosystem. This follows the recent publication of version 1.0 of the Framework’s technical … Continue reading IAB releases CCPA Compliance Framework
Senators Urge FTC Not To Weaken Children’s Privacy Rules
Senators Urge FTC Not To Weaken Children’s Privacy Rules by Wendy Davis @wendyndavis, October 4, 2019 Four U.S. senators are urging the Federal Trade Commission to avoid weakening children’s privacy rules in ways that would make it easier for tech companies to serve targeted ads. “Now is not the time to pull back,” Sens. Ed … Continue reading Senators Urge FTC Not To Weaken Children’s Privacy Rules
Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement
The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video. Taylor Peterson on August 16, 2019 In an effort to provide mobile advertisers with more options for viewability measurement in Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA), Google announced Thursday a new integration with … Continue reading Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement
Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard
Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard by Laurie Sullivan @lauriesullivan, August 15, 2019 Google on Thursday said it has made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs … Continue reading Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard
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