Kent Campbell — June 20, 2017 Follow @reputationx — June 20, 2017 All of us in the modern world, from individuals to businesses to public organizations, have two identities: the one that exists in real life, and the one that lives online. Your online reputation can be fickle, plummeting overnight faster than a dissatisfied customer … Continue reading 8 Reputation Statistics That Affect How You’re Seen Online
5 Offline Local Business Factors That Surface In Online Reputation: Part I by Miriam Ellis , Op-Ed Contributor, June 12, 2017 Consumer sentiment counts. Look up almost any local business by name on Google and the results that rank highly and feature reviews make it apparent that the offline world is where local reputations are … Continue reading 5 Offline Local Business Factors That Surface In Online Reputation: Part I
United Airlines: A Reminder Of Why Marketers Must Manage Reputations On Google by Marcus Tober , Op-Ed Contributor, May 15, 2017 Anyone running a Google search on “United Airlines” recently will have seen the results littered with references to the story about a passenger being forcibly dragged off a plane from an overbooked United flight. … Continue reading United Airlines: A Reminder Of Why Marketers Must Manage Reputations On Google
Charlie Brown — March 15, 2017 — March 15, 2017 For a business to thrive, it must have a great reputation. The number of new clients you get is entirely dependent on that. Even moreso, the volume of repeat customers heavily relies on the overall reputation of your business / brand. In a society driven … Continue reading 5 Secrets to Build Your Online Reputation Through Social Media
Kent Campbell — February 16, 2017 Follow @reputationx— February 16, 2017 Do you define your reputation, or does your reputation define you? Do you control it, or does someone else? The good news is that perception can flow in both directions – for example when a business or person works to actively curate their own … Continue reading How Search and Social Define Reputation Today
Kent Campbell — February 14, 2017 Follow @reputationx— February 14, 2017 There are two parts to your reputation: what you do and what people say about you. If people are consistently saying negative things about your company, it’ll ultimately catch up and stunt your growth. Although there are entire books about reputation and how it … Continue reading What is Reputation? People, Crowds, and Artificial Intelligence Decide
Steve Mitchell — December 15, 2016 Follow @bstephenmitchel— December 15, 2016 Imagine you’ve just won $ 1 million from Publishers Clearing House. And now they want to arrange a time to give you a giant check on national TV. Too bad they had your phone number wrong….so now someone else gets this life-changing prize. Wouldn’t … Continue reading How to Prevent Online Data Conflict From Ruining Your Business
by Julie DowlingOctober 10, 2016 No matter how secure and well-placed a brand appears to be, the danger of an online reputation crisis is always lurking. The open nature of modern day communication channels, like blogs, social networks and review sites, means that one bad customer experience or a small lapse in service standards can … Continue reading Repairing a Damaged Reputation Online
By David Leonhardt|2016-06-02T11:21:28+00:00June 20th, 2016 “Help!” she cried. This is not the opening line of a horror movie or a detective novel. It is the opening line of a conversation I had a few months back with a lady who couldn’t get a job if her life depended on it. It wasn’t that she lacked … Continue reading The Three-step Online Reputation Management Primer
Don’t make the mistake of ignoring your company’s ratings and reviews. Columnist Chris Silver Smith explains how your online reputation affects your PPC campaigns. Chris Silver Smith on June 13, 2016 There is an attitude among digital marketers that pay-per-click advertising is easier to master than other types of online marketing. Unfortunately, taking a … Continue reading How ignoring online reputation can destroy your PPC campaign
