by Daniel Burrus May 6, 2016 Follow @DanielBurrusMay 6, 2016 The rise of social media has led to us becoming our very own PR manager. There is an increasing pressure to manage our online reputation with a lot of new and useful smartphone apps that give us a rating for how we behave in public … Continue reading Why Reputation, Credibility and Trust Are the Currency in the Sharing Economy
Category Archives: Reputation Online
What Online Haters Mean to Your Business
by Kenneth McLoughlin April 7, 2016April 7, 2016 INTRODUCTION: Social Media has brought an age where anybody can tell the entire world about anything. With great power comes great responsibility that oftentimes social posters don’t really consider. In the past 10 years, the onset of social media has brought two dynamics to consumers that have … Continue reading What Online Haters Mean to Your Business
Online Reputation Management: How to Monitor It and 5 Steps to Deal with Negative Information
by Karen Repoli March 17, 2016 Follow @karenrepoliMarch 17, 2016 Everything you do or say these days has the potential to end up on the internet. The world we see in movies like Blade Runner or The Matrix doesn’t seem as much like Science Fiction now. However, it is possible to control the way we … Continue reading Online Reputation Management: How to Monitor It and 5 Steps to Deal with Negative Information
How Natural Language and Context Affects Online Reputation Strategy
by Kent Campbell March 6, 2016 Follow @reputationxMarch 6, 2016 People search differently on mobile than they do on the desktop and that affects reputation management companies. Big changes to Google like voice search and contextual interpretation alter the way online reputation experts and SEO professionals manage the search results of their clients. Mobile search … Continue reading How Natural Language and Context Affects Online Reputation Strategy
What These 4 Celebrities Can Teach Us About Reputation Management
by Sarah Voightman February 9, 2016February 9, 2016 Ah, celebrities. Why do we love to hate them? If you’re like me, you take guilty peeks into the latest People magazine (Celebrities! They’re just like us!) while standing in line at the grocery store. And sometimes those magazines fall onto the conveyor belt for purchase. No? … Continue reading What These 4 Celebrities Can Teach Us About Reputation Management
7 Simple Techniques You Should Be Using to Build Trust Online
by Sarah Smith February 5, 2016February 5, 2016 When it comes to conducting business online, trust is one of the scarcest and hardest-to-earn resources. No amount of money can purchase it, and it’s incredibly difficult to replace once it has been lost. Trust can be a defining factor that drives potential customers to choose your … Continue reading 7 Simple Techniques You Should Be Using to Build Trust Online
Online Manipulation: All The Ways You’re Currently Being Deceived
by Alex Birkett November 25, 2015November 25, 2015 There’s a fine line between online persuasion and manipulation. In university, most classes, at least in the humanities and social sciences, dealt at least in partial with the morality of the lessons we learned. Especially in marketing and communications classes, there was the line between persuasion and … Continue reading Online Manipulation: All The Ways You’re Currently Being Deceived
Rebuilding and Managing Your Site Reputation after a Total Blow Out
by Lori Soard November 25, 2015November 25, 2015 Even though there are 3.17 billion users worldwide on the Internet, it can seem like a small town when you do something that hurts your reputation and that of your website. Just ask former veterinarian Kristen Lindsey, who posted a photo to social media of her holding … Continue reading Rebuilding and Managing Your Site Reputation after a Total Blow Out
5 Ways You’re Ruining Your Business’s Reputation Online While Marketing
by Margarita Hakobyan November 11, 2015 Follow @margahakobyanNovember 11, 2015 In entrepreneurial circles, it’s considered common knowledge that you need to monitor and control your online presence, your social media brand, and make sure that the face you present to your customers is the one they want to see and engage with. But all too … Continue reading 5 Ways You’re Ruining Your Business’s Reputation Online While Marketing
Online Reputation Management: The Basics
Gyles SewardNovember 1, 2015 Reputation management was once only the concern of big corporations and household names who had a need to protect their public image. Fast forward to today’s world, where businesses are considered behind the times if they are not on social media, and reputation management is an industry in itself. Some people … Continue reading Online Reputation Management: The Basics
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