Scott SieglerMay 4, 2015 According to a survey by AdExchanger, 61% of programmatic budgets are spent on open exchanges utilizing real-time bidding (RTB). The programmatic channel is responsible for a significant portion of ad impressions, attracting many of the top industry players. With RTB’s increasing sophistication in years to come, understanding the nuances of this … Continue reading Real-Time Bidding Demystified
Category Archives: Reputation Online
3 Ways a Bad Review Could Ruin Your Company’s Reputation
Jean DionApril 29, 2015 How much could one little bad review hurt you? More than you might think. In fact, one nasty review on a website like Yelp could have repercussions you could feel months or even years later, and sometimes, it’s hard to undo the damage until that little review has been removed or … Continue reading 3 Ways a Bad Review Could Ruin Your Company’s Reputation
Trademark Policing: Ninja Techniques Of Online Reputation Management
Ignoring infringement can result in erosion of your brand, warns columnist Chris Silver Smith. He offers up some tips for online trademark policing. Chris Silver Smith on April 20, 2015 For medium-to-large companies, proper trademark management is a vital component of business strategy and online reputation management. Many consider a brand to be a company’s … Continue reading Trademark Policing: Ninja Techniques Of Online Reputation Management
7 Ways to Manage Your Reputation Online
Brandon LeibowitzMarch 1, 2015 The online world is a very massive world with thousands of people engaged each and every single day. As such, the internet can either be a place to gain success or a place to have yourself, your career, or even both, destroyed, mostly due to bad reputations. Speaking of which, you … Continue reading 7 Ways to Manage Your Reputation Online
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