Commerce Max has been in limited use since 2020, it offers brands and agencies a single point of entry to retail media inventory. Constantine von Hoffman on September 13, 2023 Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to … Continue reading Criteo puts retail media DSP into general release
Category Archives: Retail Industry
Online close to edging out physical stores for holiday buying
Hope you like getting clothes: 70% of shoppers say they will be giving apparel this holiday season, Constantine von Hoffman on September 8, 2023 The holiday shopping season is already upon us and brick-and-mortar stores should be nervous. While 81% of consumers said they prefer shopping in-store, that’s only 9% more than said they prefer … Continue reading Online close to edging out physical stores for holiday buying
P&G Mulls Upping Retail Media Spend
P&G Mulls Upping Retail Media Spend by Les Luchter , July 28, 2023 Actress Rebel Wilson stars in new ads for P&G’s first insecticide, Zevo. Giant media spender Procter & Gamble is treading into retail media. “I generally believe the majority of brand choice is made in a retail environment,” P&G President/CEO Jon Moeller told … Continue reading P&G Mulls Upping Retail Media Spend
Babies R Us Reborn: Smaller, Experiential
Babies R Us Reborn: Smaller, Experiential by Sarah Mahoney @mahoney_sarah, July 20, 2023 Photo credit: Jarrett Birnbaum/American Dream It’s back, baby. WHP Global just opened the first of the rebooted Babies R Us store, weighing in at 10,000 square feet and stocked with plenty of experiential components. New parents can take a test drive on … Continue reading Babies R Us Reborn: Smaller, Experiential
The dangerous lives of retail and healthcare workers in 2023
By Shalene Gupta July 20, 2023 During the pandemic, frontline workers were hailed as heroes. Now that masks have come off and vaccines have gone in, frontline workers are still heroes—except they aren’t being treated as such: 58% say physical harm at their jobs is on the rise. In a new study, security platform … Continue reading The dangerous lives of retail and healthcare workers in 2023
How a small chain is going big with a retail media network
Success with an RMN depends on the quality of consumer engagement, not the size of the organization. Constantine von Hoffman on July 10, 2023 Retail media networks (RMNs) are bringing in big money for big companies. They are responsible for 68% of Amazon’s global profits and 12% of Walmart’s, according to a BCG report which … Continue reading How a small chain is going big with a retail media network
Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates
Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2023 Search initially changed technology and the way marketers market. Now technology is changing search. Driven by the rapid acceleration of retail media, as well as new generative AI applications, total search spending is projected to … Continue reading Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates
Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization by Laurie Sullivan @lauriesullivan, March 22, 2023 Insights from real purchases, returns, and customer journeys across digital and physical channels reveals common attributes of successful retailers and opportunities for others to improve customer value and modernize operations, according to research released this week from Google, … Continue reading Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
Magnolia Bakery is entering grocery stores for the first time. And it’s coming to Amazon, too
By Michael Grothaus March 22, 2023 Many of us got our first exposure to Magnolia Bakery when Carrie Bradshaw bit into one of its cupcakes on the iconic show Sex and the City. Since then, the bakery—first opened in 1996—has become an icon in itself, and an institution in New York City’s West Village. … Continue reading Magnolia Bakery is entering grocery stores for the first time. And it’s coming to Amazon, too
Criteo Digs Deeper Into Retail Through Partnership, Acquisition
Criteo Digs Deeper Into Retail Through Partnership, Acquisition by Laurie Sullivan @lauriesullivan, March 14, 2023 The commerce media company Criteo on Tuesday announced a three-year retail media advertising agreement to become the exclusive partner for brands advertising across ASOS, a global online fashion destination. Criteo’s retail media technologies will integrate with ASOS Sponsored Ads and … Continue reading Criteo Digs Deeper Into Retail Through Partnership, Acquisition
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