RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data. Constantine von Hoffman on February 1, 2023 The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of … Continue reading 88% of brands say they’re pressured to use retailers’ media networks
By Sam Becker December 23, 2022 Who can forget the doldrums of the pandemic in 2020, when Charmin was the hottest commodity around? Over the past couple of years, stores have managed to restock shelves and most supply chains have ironed themselves out (to a degree). But even throughout 2022, shortages of various goods … Continue reading From baby formula to Tylenol, 2022 was the year in shortages, but what’s in store for 2023?
Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing by Ray Schultz , January 5, 2023 Retailers using Meta’s Instagram and Facebook platforms will now have access to a tool from IRI that provides brand and product sales results. The solution, Ansa, is an IRI-powered SaaS platform designed to measure shopper marketing. Its … Continue reading Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing
How To Stop Wasting Your Money In Retail Media by Kiri Masters , December 29, 2022 The following was previously published in an earlier edition of Marketing Insider. Retail media networks are booming, with Marriott and Ulta recently entering the segment. Increasingly, they’ll be priority advertising venues, for two reasons: They connect directly with … Continue reading How To Stop Wasting Your Money In Retail Media
health Record Spending, Record Misery: Can Retail Rescue Blue Americans? by Sarah Mahoney @mahoney_sarah, December 27, 2022 Companies like Talkspace have made it easier to find help for depression and anxiety. While the final counting on this year’s holiday spending isn’t quite finished, it may set records or at least come close. Yet another set … Continue reading Record Spending, Record Misery: Can Retail Rescue Blue Americans?
How AI Is Reshaping the Retail Marketing Landscape Mandy Schmitz / 23 Oct 2022 It is no secret that AI has revolutionized the retail industry. Since its inception, it has transformed almost every sector of this industry. AI is undergoing improvements every day, increasing the chances of growth for every business utilizing AI. A … Continue reading How AI is Reshaping the Retail Marketing Landscape
Retail Needs To Follow Through With Website Promises Before It’s Too Late by Laurie Sullivan , Staff Writer @lauriesullivan, October 18, 2022 I love search and the features that Google and Microsoft have built into their respective engines. Often, when I search online for products, I want them now. It took me a long time to comply … Continue reading Retail Needs To Follow Through With Website Promises Before It’s Too Late
By Yannise Jean September 22, 2022 As consumers increasingly research the background of the products they love—including who founded the brand—retailers like Ulta, Sephora, and even Target have curated their inventories in response. Now their stores spotlight minority-owned brands, and they’ve formed programs to assist these founders. Sephora, one of the leading … Continue reading How indie, BIPOC-owned beauty brands are shaping the future of retail
One-quarter of retailers are generating more than $100 million in revenue from their media networks. Constantine von Hoffman on August 3, 2022 Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. … Continue reading Why we care about retail media networks
Retailers Fail To Capitalize On Gift Cards As Digital Purchases Rise by Laurie Sullivan @lauriesullivan, July 5, 2022 The majority of customer journeys to make a purchase begin online, and digital is the entry point to a growing number of retail experiences. Still, most retailers have been slow to react to increased demand for digital … Continue reading Retailers Fail To Capitalize On Gift Cards As Digital Purchases Rise
