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Sandra Hess — July 2, 2018 — July 2, 2018 StockSnap / Pixabay High attrition rates have plagued the retail industry for years, For many retailers, these high turnover rates have become just a part of doing business, but it doesn’t have to be that way. Today’s employers have the ability, through applications, interviews and … Continue reading 7 Essential Traits Your Next Retail Hire Should Have
Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively. Steve Tutelman on April 27, 2018 Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it. E-commerce site performance. In-store performance. … Continue reading You vs. data: Where people fit in modern retail marketing strategy
Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2018 Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023, but fewer dollars will go toward traditional search channels like Google. The move … Continue reading Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester
Retail Search ‘Fit’ Recommendations Fail To Curtail Returns by Laurie Sullivan @lauriesullivan, April 13, 2018 As consumer expectations continue to shape online shopping, retailers are under increased pressure to deliver personalized shopping capabilities. Most have mastered search and discovery. Now the challenge has become trying to find the correct item size to reduce the number … Continue reading Retail Search ‘Fit’ Recommendations Fail To Curtail Returns
Angela Shah “Personalized shopping” has long been the guiding light for retailers. But in the age of Amazon (NASDAQ: AMZN), traditional stores have been searching for the best way to digitize what was once a person-to-person process. “Internet shopping is now across mobile and Web, and now, the is, ‘How do we … Continue reading Getting Personal: Retailers Use New Tech to Court Individual Shoppers
Placed Tracks Feet Into Stores by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2018 Search marketers who have begun to tie in-store visits to search advertising and marketing now have a free tool that compares foot traffic in physical stores. Placed, acquired by Snap in June 2017, has released the free tool Placed Insights to … Continue reading Placed Tracks Feet Into Stores
Retailers Are Trying to Cope With Online Threat: Report by Ray Schultz , January 16, 2018 Retailers are testing email as part of an effort to fend off online competition. But that’s only one of many things they are trying, according to a study by Applied Predictive Technologies (APT), released at NRF 18. The report … Continue reading Retailers Are Trying to Cope With Online Threat: Report
As traditional retailers continue to struggle, columnist Evan Magliocca explains why it’s a unique opportunity for smaller brands to prosper amid the wreckage. Evan Magliocca on January 10, 2018 Recent retail news headlines have been focusing on two major areas: the apparent death-knell of traditional retail stores and the market shift of customers to … Continue reading How independent retailers can thrive in a volatile market
Ronald Dod — October 31, 2017 Follow @Visiture_Search— October 31, 2017 Amazon has been having huge success over the past years, and it doesn’t seem like it’s going to stop anytime soon. According to an analysis by Slice Intelligence, 43% of all online retail sales in the U.S. went through Amazon in 2016. This is … Continue reading The Future of Selling on Amazon for Online Retailers
Ji-A Min — October 5, 2017 — October 5, 2017 Retail is making headlines again: While Toys R Us filed for bankruptcy recently, Target announced plans to hire 100,000 holiday workers, up 40% from last year. As one of the first retailers to announce their hiring plans for the 2017 holiday season, Target’s hiring plans … Continue reading Retail Hiring Is On The Rise: 3 Tools That Can Help
