Category Archives: Retail Marketing

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2018 Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023, but fewer dollars will go toward traditional search channels like Google. The move … Continue reading Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester →

Retail Search ‘Fit’ Recommendations Fail To Curtail Returns

Retail Marketing

Retail Search ‘Fit’ Recommendations Fail To Curtail Returns by Laurie Sullivan @lauriesullivan, April 13, 2018 As consumer expectations continue to shape online shopping, retailers are under increased pressure to deliver personalized shopping capabilities. Most have mastered search and discovery. Now the challenge has become trying to find the correct item size to reduce the number … Continue reading Retail Search ‘Fit’ Recommendations Fail To Curtail Returns →

Getting Personal: Retailers Use New Tech to Court Individual Shoppers

Retail Marketing

Angela Shah “Personalized shopping” has long been the guiding light for retailers. But in the age of Amazon (NASDAQ: AMZN), traditional stores have been searching for the best way to digitize what was once a person-to-person process. “Internet shopping is now across mobile and Web, and now, the is, ‘How do we … Continue reading Getting Personal: Retailers Use New Tech to Court Individual Shoppers →

Placed Tracks Feet Into Stores

Retail Marketing

Placed Tracks Feet Into Stores by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2018 Search marketers who have begun to tie in-store visits to search advertising and marketing now have a free tool that compares foot traffic in physical stores. Placed, acquired by Snap in June 2017, has released the free tool Placed Insights to … Continue reading Placed Tracks Feet Into Stores →

Retailers Are Trying to Cope With Online Threat: Report

Retail Marketing

Retailers Are Trying to Cope With Online Threat: Report by Ray Schultz , January 16, 2018 Retailers are testing email as part of an effort to fend off online competition. But that’s only one of many things they are trying, according to a study by Applied Predictive Technologies (APT), released at NRF 18. The report … Continue reading Retailers Are Trying to Cope With Online Threat: Report →

How independent retailers can thrive in a volatile market

Retail Marketing

As traditional retailers continue to struggle, columnist Evan Magliocca explains why it’s a unique opportunity for smaller brands to prosper amid the wreckage. Evan Magliocca on January 10, 2018 Recent retail news headlines have been focusing on two major areas: the apparent death-knell of traditional retail stores and the market shift of customers to … Continue reading How independent retailers can thrive in a volatile market →

The Future of Selling on Amazon for Online Retailers

Retail Marketing

Ronald Dod — October 31, 2017 Follow @Visiture_Search— October 31, 2017 Amazon has been having huge success over the past years, and it doesn’t seem like it’s going to stop anytime soon. According to an analysis by Slice Intelligence, 43% of all online retail sales in the U.S. went through Amazon in 2016. This is … Continue reading The Future of Selling on Amazon for Online Retailers →

Retail Hiring Is On The Rise: 3 Tools That Can Help

Retail Marketing

Ji-A Min — October 5, 2017 — October 5, 2017 Retail is making headlines again: While Toys R Us filed for bankruptcy recently, Target announced plans to hire 100,000 holiday workers, up 40% from last year. As one of the first retailers to announce their hiring plans for the 2017 holiday season, Target’s hiring plans … Continue reading Retail Hiring Is On The Rise: 3 Tools That Can Help →

How Resilience Can Help You to Adapt Goals of Your Business

Retail Marketing

Rahis Saifi — October 3, 2017 Follow @57rahis — October 3, 2017 The term resilience refers to the process of adapting appropriately in the face of threats, tragedy, trauma, or adversity among other sources of significant stress. The business environment has all these stressors and thus and forward-looking entrepreneur should have resilience for him to … Continue reading How Resilience Can Help You to Adapt Goals of Your Business →

Retailers, get ready: It’s the most mobile time of year

Retail Marketing

As the holidays edge closer, columnist Tom Mucklow takes a look at how marketers can improve the mobile and overall customer experience to get higher conversions this season. Tom Mucklow on September 26, 2017 It may still feel like summer, but it’s never too early for consumers to start thinking about what that special … Continue reading Retailers, get ready: It’s the most mobile time of year →