Category Archives: Retail Marketing

How Multichannel Retailing May Change Relationships with Suppliers

Retail Marketing

by Matt Osit July 23, 2016July 23, 2016 Today, retail isn’t just about how products are displayed in brick and mortar stores. It’s about the whole customer experience, from gathering information, to comparing products and pricing, to the delivery of products from suppliers to stores and their consumers. Today’s multichannel retailing: Combines the in-store as … Continue reading How Multichannel Retailing May Change Relationships with Suppliers →

Holiday Retailer 2016 begins: It’s beginning to look a lot like Christmas…

Retail Marketing

As we kick off our Holiday Retailer coverage for 2016, we encourage e-commerce marketers to tune in and keep checking back for news you can use, as well as the latest developments in the space. Pamela Parker on July 15, 2016 at 10:30 am No matter the marketing discipline, preparation is a key ingredient for … Continue reading Holiday Retailer 2016 begins: It’s beginning to look a lot like Christmas… →

Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy

Retail Marketing

RichRevelance, an omnichannel personalization provider, polled more than 1,000 consumers to uncover consumer attitudes toward retail technology. Amy Gesenhues on June 24, 2016 at 11:15 am According to a recent survey looking at consumers’ attitudes toward retail technology, omnichannel personalization solution RichRevelance found shoppers are still not comfortable with all technology has to offer the … Continue reading Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy →

Why CPG brands (and their budgets) need to focus on e-retail search

Retail Marketing

As more consumers turn to sites like Amazon to start their product searches, columnist Benjamin Spiegel says it’s time for consumer packaged goods brands to hop on board and focus on these platforms. Benjamin Spiegel on June 22, 2016   Back in 2014, we talked about the threat that vertical search engines pose to Google. … Continue reading Why CPG brands (and their budgets) need to focus on e-retail search →

5 Things Every Retailer Should Blog About to Build Customer Loyalty and Brand Personality

Retail Marketing

by Tracey Wallace February 5, 2016 Follow @tracewallFebruary 5, 2016 You’ve already heard it: inbound marketing can drive serious web traffic, additional sales and customer loyalty for your growing business. But effectively implementing a content marketing team and strategy isn’t as easy as simply hiring a writer. Every post your brand publishes is a reflection … Continue reading 5 Things Every Retailer Should Blog About to Build Customer Loyalty and Brand Personality →

Five Trends Ready to Disrupt In-Store Retail in 2016

Retail Marketing

Josh Marti With 2015 coming to a close, retailers are looking ahead for the next wave of technology that will impact in-store innovation. While we’re still waiting for some popular 2015 predictions to take off, including the merging of online recommendation engines with in-store visits, other trends such as e-commerce sites opening more brick and … Continue reading Five Trends Ready to Disrupt In-Store Retail in 2016 →

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