Ian JindalAugust 18, 2015 Over the last decade the shopping journey has been redefined. Where once it started with a trip in the car or on the bus, today the chances are that we’re checking availability on a mobile device, ordering online for home delivery or popping into a shop when it suits us to … Continue reading From the Store and Online to Multichannel: Retailing Gamechangers of the Last Decade
Category Archives: Retail Marketing
June retail sales data beats expectations
Markets and economy reporter Consumer spending picked up in June, fuelled by categories such as electronics. Photo: Getty Images Retail sales surged in June, easily beating expectations, as consumers and small businesses opened their wallets to spend on electronics, furniture, housewares and do-it-yourself renovations and hardware. The Australian Bureau of Statistics said on Tuesday seasonally-adjusted … Continue reading June retail sales data beats expectations
6 Ways Online Fashion Retailers Rapidly Acquire New Customers
Grant ThomasJuly 11, 2015 Online fashion retailers face a ton of competition and new stores are popping up daily. To stay relevant, brands have to find new ways to provide value to their shoppers aside from their products. The top fashion retailers now focus on creating a great shopping experience. This can be done in … Continue reading 6 Ways Online Fashion Retailers Rapidly Acquire New Customers
Why Multi-Channel Retail Stock Management Might Just Be the Holy Grail…
Ian NewcombeJuly 4, 2015 The quest for the perfect multi-channel retail stock management system begins and ends with inventory. Every item on every shelf represents cash that’s working for your business, but is that cash working as efficiently as it could be? Too much stock means cash is idle, while too little stock loses you … Continue reading Why Multi-Channel Retail Stock Management Might Just Be the Holy Grail…
10 Best Practices To Winning In Digital Retail (E-Retail)
In the ever-crowded and competitive e-retail space, how do you find success? Columnist Benjamin Spiegel has 10 tips to help you get started. Benjamin Spiegel on June 4, 2015 Last summer, I wrote about Google’s biggest fears — native and e-retail search. Given the latest predictions around Google’s Buy Now button, it seems I was … Continue reading 10 Best Practices To Winning In Digital Retail (E-Retail)
Warning: Don’t Let Market Hype Cause You To Miss This Total Return Opportunity
Chuck CarnevaleMay 20, 2015 Introduction Since the Great Recession of 2008 came to an end, the stock market, as measured by the S&P 500, is almost midway through the 7th year of a strong bull run. This marks today’s bull market as the third longest in US history. Considering how traumatizing the Great Recession and … Continue reading Warning: Don’t Let Market Hype Cause You To Miss This Total Return Opportunity
Product Pages Need Pictures
Graham JonesMay 15, 2015 Every marketer you speak with is bound to tell you that you sell benefits, not features. Most online stores are lists of features, rather than benefits. Amazon, for instance, doesn’t tell you the benefits of buying its products. Instead, it shows all of the technical details, lists of features and several … Continue reading Product Pages Need Pictures
Soar High With Social Selling
John WintersMay 8, 2015 You’ve built up your Facebook Likes and Twitter followers. You’ve been circled on Google+ and you’ve got people following your Pinterest boards. You’ve got it all! So, are you ready to take off to the next level? Did you know that you could actually sell from some social media channels such … Continue reading Soar High With Social Selling
Retailer Mobile Strategies Start With Driving In-Store Sales
As more consumers turn to their phones to make buying decisions, retailers need to move beyond just offering a mobile app, believes columnist Allan Haims. Allan Haims on May 8, 2015 Despite the onslaught of e-commerce options, the bulk of consumer retail transactions still occurs in physical stores. As a result, retail marketing teams tasked … Continue reading Retailer Mobile Strategies Start With Driving In-Store Sales
Taking Your First Steps into the World of Multi-Channel Online Retail
John W HayesApril 25, 2015 Taking your first steps into the world of multi-channel retail need not be a daunting task. In fact it could be as simple as listing a few items on an online marketplace like eBay or Amazon. Online marketplaces allow retailers to explore a number of options: Distressed Inventory: Stock left … Continue reading Taking Your First Steps into the World of Multi-Channel Online Retail
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