Grant ThomasJuly 11, 2015 Online fashion retailers face a ton of competition and new stores are popping up daily. To stay relevant, brands have to find new ways to provide value to their shoppers aside from their products. The top fashion retailers now focus on creating a great shopping experience. This can be done in … Continue reading 6 Ways Online Fashion Retailers Rapidly Acquire New Customers
Ian NewcombeJuly 4, 2015 The quest for the perfect multi-channel retail stock management system begins and ends with inventory. Every item on every shelf represents cash that’s working for your business, but is that cash working as efficiently as it could be? Too much stock means cash is idle, while too little stock loses you … Continue reading Why Multi-Channel Retail Stock Management Might Just Be the Holy Grail…
In the ever-crowded and competitive e-retail space, how do you find success? Columnist Benjamin Spiegel has 10 tips to help you get started. Benjamin Spiegel on June 4, 2015 Last summer, I wrote about Google’s biggest fears — native and e-retail search. Given the latest predictions around Google’s Buy Now button, it seems I was … Continue reading 10 Best Practices To Winning In Digital Retail (E-Retail)
Chuck CarnevaleMay 20, 2015 Introduction Since the Great Recession of 2008 came to an end, the stock market, as measured by the S&P 500, is almost midway through the 7th year of a strong bull run. This marks today’s bull market as the third longest in US history. Considering how traumatizing the Great Recession and … Continue reading Warning: Don’t Let Market Hype Cause You To Miss This Total Return Opportunity
Graham JonesMay 15, 2015 Every marketer you speak with is bound to tell you that you sell benefits, not features. Most online stores are lists of features, rather than benefits. Amazon, for instance, doesn’t tell you the benefits of buying its products. Instead, it shows all of the technical details, lists of features and several … Continue reading Product Pages Need Pictures
John WintersMay 8, 2015 You’ve built up your Facebook Likes and Twitter followers. You’ve been circled on Google+ and you’ve got people following your Pinterest boards. You’ve got it all! So, are you ready to take off to the next level? Did you know that you could actually sell from some social media channels such … Continue reading Soar High With Social Selling
As more consumers turn to their phones to make buying decisions, retailers need to move beyond just offering a mobile app, believes columnist Allan Haims. Allan Haims on May 8, 2015 Despite the onslaught of e-commerce options, the bulk of consumer retail transactions still occurs in physical stores. As a result, retail marketing teams tasked … Continue reading Retailer Mobile Strategies Start With Driving In-Store Sales
John W HayesApril 25, 2015 Taking your first steps into the world of multi-channel retail need not be a daunting task. In fact it could be as simple as listing a few items on an online marketplace like eBay or Amazon. Online marketplaces allow retailers to explore a number of options: Distressed Inventory: Stock left … Continue reading Taking Your First Steps into the World of Multi-Channel Online Retail
Kathy Richardson-MauroApril 16, 2015 Many owners will have to boost the value of their businesses before they transition them to new owners. Most often this is because if the owners sell today, they will not net enough money from the transition, after taxes and fees, to fund the rest of their lives. It may be … Continue reading Recurring Revenue – A Key Strategy To Boost Business Value
Janette SpeyerMarch 26, 2015 Social media is the engagement tool of choice when you try to reach your consumer base. We often overlook using engagement marketing to target and promote to e-tailers and retailers. Cross-platform promotions reap significant benefits for vendors that carry your brand. It helps brands communicate with their partners by driving traffic to their online … Continue reading Designing A Social Media Program That Generates Retail Sales
