Category Archives: Revenue Generation

How to set up a successful revenue-generating demand gen system

Some marketers hurtle headlong into gathering leads without considering the strategic framework surrounding the effort. Contributor Sweta Patel explains how to set up a system to maximize the quality and quantity of demand generation. Sweta Patel on June 19, 2017   Marketers are expected to focus on the bottom line, and measurement is key to … Continue reading How to set up a successful revenue-generating demand gen system

Offering Consumers the Right Credit Card Can Recapture Lost Revenue

Christina Smith — December 7, 2016 — December 7, 2016 As marketers familiar with challenges faced by banks, we are aware that many financial institutions may be investing in ongoing marketing campaigns targeting cardholders who are simply carrying the wrong credit card. We appreciate the insights uncovered by the J.D. Power “2016 U.S. Credit Card … Continue reading Offering Consumers the Right Credit Card Can Recapture Lost Revenue

How to Grow Revenue 130% Using This 7-Step Customer Retention Process

Barrie Adams — October 31, 2016 — October 31, 2016 LINDSAY WILLOTT, CEO, CUSTOMER THERMOMETER Six years ago I founded a SaaS business (Software as a Service). Back then, every effort went into winning the first customer, then the second and so on. Before long, we’d shaken off the trappings of startuphood and embraced the … Continue reading How to Grow Revenue 130% Using This 7-Step Customer Retention Process

6 Reasons Fewer Website Visitors Generates More Revenue

by Will Kerschbaum December 21, 2015December 21, 2015 One of the critical key performance indicators that digital marketers rely on is the number of visitors to your website. The more the merrier—you’re drawing eyeballs, and the more views you get, the more leads you’ll have. Keep increasing your website visitors each month and eventually your … Continue reading 6 Reasons Fewer Website Visitors Generates More Revenue