Chanakya Kyatham February 25, 2021 If you’ve been in the SaaS industry for a while, you would have a fair idea of how important training videos are for SaaS product users. Here’s a quick refresh – 4x as many people prefer watching a product video over reading about it when making a purchasing decision. To … Continue reading A 7-Step Beginner’s Guide to Making Professional Training Videos for SaaS Platforms
Category Archives: SaaS
Rethinking SaaS product access for SMBs during the COVID-19 crisis
With local businesses re-inventing themselves and looking for solutions to support that, SaaS providers must adapt. Bill Dinan on March 25, 2020 The way of life and business was already changing with the introduction of 5G and will continue to change in the coming weeks and months during the COVID-19 crisis. One thing is certain … Continue reading Rethinking SaaS product access for SMBs during the COVID-19 crisis
SaaS CRO: What You’re Not Testing (but Should)
Shanelle Mullin — November 5, 2019 Think back to the last experiment you ran for your SaaS company. What were you trying to learn or improve? Maybe you wanted to increase email captures or free-trial leads. Now try to think of the last time you experimented with something other than your acquisition strategy. If you’re … Continue reading SaaS CRO: What You’re Not Testing (but Should)
Growing SaaS Business With Social Media
George Mathew — November 1, 2019 Though LinkedIn is seen as the one above all for generating B2B leads, the fact remains that over 43% of B2B businesses have acquired a client through Facebook. LinkedIn isn’t the only place to grow your SaaS business. You could grow your business just as easily on Facebook or … Continue reading Growing SaaS Business With Social Media
Create a SaaS Website that Converts
Veronica Green-Gott — July 1, 2019 — July 1, 2019 200degrees / Pixabay Your SaaS website is one of your biggest tools to convert potential customers to a done deal. In other words, it should act as a conversion funnel. It can walk visitors through the sales funnel all the way from awareness to close. … Continue reading Create a SaaS Website that Converts
The Secret Sauce for SaaS Growth in the Product-Led Era
Andy Mura — May 23, 2019 Follow @andy_mura — May 23, 2019 What’s the secret recipe that creates successful solutions such as Slack, Zendesk, and Drift? In the product-led era, the immediate answer would be “a great product, of course!” But in a customer-centric world dominated by hyper-competition, a great product alone is often not … Continue reading The Secret Sauce for SaaS Growth in the Product-Led Era
How to Increase Conversions for Your SaaS Business
Thomas Griffin — August 13, 2018 Follow @jthomasgriffin — August 13, 2018 We’re steamrolling towards a future where almost every service imaginable is available in the form of a monthly subscription. Shockingly, the number of people using subscription-based services has increased nearly 800% since 2014, according to Forbes. Think about how you listen to music, … Continue reading How to Increase Conversions for Your SaaS Business
SaaS Companies: Implement a Product NPS Program in 5 Simple Steps
David Rode — February 28, 2018 — February 28, 2018 It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). Assuming the results are positive, the company then … Continue reading SaaS Companies: Implement a Product NPS Program in 5 Simple Steps
3 Strengths That Can Help Ensure SaaS Success
Cres Ferell — February 6, 2018 Follow @cresferrell — February 6, 2018 StartupStockPhotos / Pixabay SaaStr is one of the largest gatherings of enterprise software professionals in the world. This will be my third time attending, and I’m excited to connect with other investors and meet promising founders to learn and share about the future … Continue reading 3 Strengths That Can Help Ensure SaaS Success
Going for Gold: Five Traits of Successful SaaS Businesses
Cres Ferell — January 20, 2018 Follow @cresferrell — January 20, 2018 If you’re running a SaaS company, keep these five things in mind as you work to grow your business. I recently read an article by Tomasz Tunguz, a venture capitalist at Redpoint. Tunguz does a great job explaining the SaaS/Excel phenomenon. Essentially, Excel … Continue reading Going for Gold: Five Traits of Successful SaaS Businesses
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