Lindsay Smith — December 2, 2017 — December 2, 2017 The other day, I heard a podcast in which Gary Vaynerchuk said, “If you care more about the end consumer than you care about your own self, you will win”. This is the heart of Customer Success. Gary’s background is in the wine industry, which … Continue reading Does Customer Success Mean Anything Outside of SaaS?
Shaun Ricci — November 9, 2017 — November 9, 2017 The logical way to think of hiring software is considering what product is going to best solve the pain points that your recruiting team has. Unfortunately, a product-focused culture that mostly considers features and potential for customizations can miss the big picture. It can create … Continue reading 3 Considerations When Buying Hiring Software
Stacey Rudolph — July 14, 2017 — July 14, 2017 McKinsey research shows that any SaaS company that grows at 20% has over 90% chance of extinction in the next 5 years. In other words, failure to attain at least a triple digit growth rate for software companies is not a good sign. So how … Continue reading The State of Customer Acquisition for SaaS Businesses [Infographic]
Deep Patel — January 26, 2017 Follow @realdeeppatel— January 26, 2017 The most important aspect of managing a business is handling your revenue and expenses with prudence. Modern technology has expedited the process of “keeping the books.” There aren’t any books anymore, but new software platforms for invoices have increased efficiency for businesses tremendously. The … Continue reading Top 10 Online Invoicing Services in 2017
David Rode — January 20, 2017 — January 20, 2017 When you are selling a SaaS product, you really need to think about what you’re actually selling. At PeopleMetrics we realize that we’re not only selling software, we’re selling a service. It seems like an obvious truth (after all, they are called Software-as-a-Service products), but … Continue reading Don’t Forget to Put the Service in Your SaaS
Melly Devent — December 16, 2016 — December 16, 2016 Everyone has advice and content they want to share… Right now, type your issue into Google and a plethora of solutions will greet you. But finding content that is valuable, provides insight, and teaches you something, is an entirely different story. SaaS (software as a … Continue reading 21 Examples Of The Best SaaS Business Blogs You Need To Read
Jim Berardone — November 22, 2016 — November 22, 2016 Customer benchmarking — the practice of identifying where a customer can improve or is already doing well by comparing to other customers – helps Customer Success Managers to deliver unique value to their customers. The comparative insights from benchmarking motivate customers to make changes that … Continue reading 7 Strategies to Benchmark SaaS Customers to Success
Alex Birkett — November 21, 2016 — November 21, 2016 When we talk about conversion optimization, much of the strategies remain the same across industries. After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. That said, there are some key differences in how experts approach SaaS conversion … Continue reading The Beginner’s Guide to SaaS Conversion Optimization
by Danny Wong Follow @dannywong1190September 14, 2016 We’ve all read the statistics that show how much more expensive it is to acquire a new customer than it is to increase revenue from an existing account, but this tenet is crucial for the survival of SaaS startups. SaaS organizations compete in a highly-technical arena and face … Continue reading How SaaS Companies Can Increase Average Account Values & Contract Sizes
by Julia PayneSeptember 9, 2016 When you’re in the thick of things and under pressure from shareholders and investors, it’s very easy to try and prove yourself and your business by showcasing and tracking your performance across multiple metrics. But before you know it and snowed under by all that data, your time can quickly … Continue reading The 4 SaaS Marketing Metrics You Can’t Live Without [Infographic]
