Tracey WallaceFebruary 23, 2015 Managing your ecommerce presence is an ever-changing process. Studies prove that having your own ecommerce site increases revenue by at least 28%, but simply launching and maintaining your site often isn’t enough to drive true scale and market recognition. The smartest brands take advantage of the entire digital ecosystem, ensuring their … Continue reading How to Use Wanelo to Drive 4x Increased Traffic and Conversions
Luke JohnsonFebruary 22, 2015 In today’s economy, amidst tremendous growth of online shopping, merchants are evaluating different approaches to acquire highly valued customers, convert shopping carts to purchases, retain customers, drive repeat purchases and create stronger customer loyalty… and the solution is this: Personalized eCommerce.Brick-and-mortar retail stores have an advantage over online stores in that … Continue reading Personalized eCommerce: The Impact on Online Sales Conversion
Larry KimFebruary 22, 2015 Earlier today, Google officially announced the launch of a new campaign type in AdWords known as Call-Only Campaigns. Call-Only Campaign ads look very similar to typical PPC ads, but they’re designed to encourage users to call the advertiser, rather than click on an ad and visit a landing page. As you … Continue reading Google Introduces Call-Only Campaigns
You’ve created a great product — but do people love it? Columnist Tim Ash gives advice on evoking your customers’ emotions to increase conversions. Tim Ash on February 20, 2015 Illogical and unlikely as it seems, decision-making in humans is ruled by the emotional brain. People decide first based on how they feel, and then … Continue reading 7 Ways To Use Emotion To Drive Conversions
Susan GilbertFebruary 20, 2015 How To Build More Leads With LinkedIn Would you like to generate more leads from social media in addition to bringing leads to your website? Want to know how to greatly increase your sales opportunities? One word will answer those questions: LinkedIn LinkedIn is a premier social network for connecting with … Continue reading Lead Generation Methods With LinkedIn
Cynthia PriceFebruary 19, 2015 A thriving email list is at the heart of any successful and profitable email marketing program. After all, a beautifully designed mailing with award-winning copy offering the deal of the century is awfully sad and lonely if there’s no one on the other end to receive it. You have to find … Continue reading 5 Changes to Your Signup Form that Will Get More Subscribers
Location more available but less accurate because of programmatic dilution. Greg Sterling on February 16, 2015 Mobile ad platform Thinknear’s latest location accuracy report contains a variety of findings about the impact of location accuracy on consumer behavior and ad performance. Overall, the report says that the availability of location for mobile display campaigns is … Continue reading Study: Accurate Location Can Boost Mobile Conversions By More Than 2X
InklyoFebruary 12, 2015 Wait, did she just say kids can teach us about conversion rate optimization (CRO)? Does she actually think that children can fathom the mysterious world of A/B testing and landing pages? That they have the capacity to navigate the jumble of red buttons versus blue ones, the seemingly arbitrary changes that result … Continue reading 8 Awesome Things Kids Can Teach Us About Conversion Rate Optimization
Peep LajaFebruary 12, 2015 While mediocre people are dime a dozen, good people are always in demand. But good optimizers are in very high demand, everyone and their mother is trying to hire one. But they can be hard to find. If you’re looking to hire one, what should you look for? What makes an … Continue reading How to Recognize Great Conversion Optimization People
