Users say there’s a lack of accurate information when SaaS platforms suffer an outage. They’re not wrong, but it’s not that simple. Mike Pastore on October 1, 2024 Salesforce suffered an outage across a number of instances Tuesday, making some features of its platform unavailable to users, while others reported they could not log … Continue reading Salesforce goes down, while speculation and conspiracy theories go up
The new technology improves personalization across all interaction points and provides and analyzes content consumption patterns and user behavior. Constantine von Hoffman on September 25, 2024 Salesforce today announced it is buying Zoomin, an enterprise knowledge platform. This is the third company Salesforce has purchased this month following its acquisitions of Own and Tenyx. … Continue reading Salesforce to buy enterprise knowledge platform Zoomin
Salesforce triples down on Data Cloud with new capabilities including a close connection with the Agentforce AI bots. Kim Davis on September 17, 2024 “Data Cloud is the heartbeat of the Salesforce platform,” said Rahul Auradkar, using Salesforce’s new mantra. “Data Cloud is the core of how AgentForce works,” he added. Auradkar, EVP and … Continue reading Data Cloud represents the ‘biggest upgrade’ in Salesforce history
Agentforce is designed to take actions on its own using guardrails and can be customized without much technical know. CEO Marc Benioff calls it, “AI for the rest of us.” Constantine von Hoffman on September 13, 2024 (October 31, 2024), Salesforce launched Agentforce — generative AI bots the company says can be trusted to … Continue reading Salesforce launches new, ‘more trustworthy’ generation of AI bots
Expect to see very soft growth in onlines sales in the upcoming holiday season — but here are some ways brands can win. Kim Davis on August 29, 2024 Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Based … Continue reading Salesforce sees a shorter, more competitive holiday season in 2024
Salesforce Data Cloud is raining personalized experiences on Principal Financial Group’s B2C and B2B2B businesses. Kim Davis on July 19, 2024 Salesforce’s Marc Benioff believes that 2025 will be the year of Data Cloud. In one sense, this might be seen as celebrating the end (or nearing the end) of a very long journey. … Continue reading How Salesforce Data Cloud supports CX for Principal Financial
Streamline permission viewing, storefront demos, product imports and more will drive efficiency for Salesforce users. Joe Anzalone on July 12, 2024 Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. This edition’s enhancements save time for businesses and improve the end-user experience with … Continue reading Salesforce’s Summer 2024 release features time-saving enhancements
Insights into improved genAI-powered sales, customer experience and advertising from the IAB Tech Lab Summit in New York. Chris Wood on June 26, 2024 Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. … Continue reading Salesforce’s AI CEO explains why this new AI wave is different
Consumers are waiting for discounts in Q4 and new customers are more expensive to acquire (thanks in part to the election). Kim Davis on May 29, 2024 Audience at Salesforce Connections, Chicago. The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — … Continue reading Salesforce: Shoppers are saving their big moments for later in 2024
A closer look at Salesforce’s new announcements about Data Cloud, Einstein AI and Copilots and where they all fit into Salesforce’s architecture. Kim Davis on May 24, 2024 Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein … Continue reading Salesforce Einstein: A deeper dive into data, personalization and Copilots
