Generative AI is at the heart of new solutions for retail marketers, merchandisers and shoppers. Kim Davis on January 15, 2024 Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Innovations for retail marketers include … Continue reading Salesforce announces new tools for retail marketers
Category Archives: Salesforce
Salesforce updates Einstein 1 Platform with unified business data
Data Cloud Vector Database will bring together all business data, including unstructured data from emails and PDFs, to improve AI experience. Chris Wood on December 14, 2023 Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI … Continue reading Salesforce updates Einstein 1 Platform with unified business data
Salesforce tries to grab AI talent from the OpenAI maelstrom
CEO Mark Benioff hopes he can lure dissatisfied AI experts to come work on Salesforce’s Einstein 1 Platform. Constantine von Hoffman on November 21, 2023 Salesforce CEO Mark Benioff is hoping to turn OpenAI’s chaos to his advantage, offering to at least match the compensation of any AI experts willing to join the CRM giant. … Continue reading Salesforce tries to grab AI talent from the OpenAI maelstrom
Salesforce winter 2024 release: The business executive’s guide
The latest Salesforce enhancements in content management, customer engagement and data security. Joe Anzalone on October 5, 2023 The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. This edition highlights enhancements in personalization, data optimization and the evolution of … Continue reading Salesforce winter 2024 release: The business executive’s guide
Salesforce says an internal action caused service outage
A permission change with Amazon Web Service prevented customers from accessing most Salesforce services for several hours. Constantine von Hoffman on September 20, 2023 There was a huge outage of Salesforce services today following an internal permission change. As a result, customers were not able to access services for several hours. “This is about … Continue reading Salesforce says an internal action caused service outage
Stensul introduces dynamic content authoring for Salesforce and Marketo
Dynamic email content can now be created and collaboratively viewed in the Stensul platform before deployment to Salesforce and Marketo. Kim Davis on September 15, 2023 Email creation platform Stensul has created the ability for teams to collaborate in authoring, reviewing and approving dynamic content within Stensul itself for deployment in Salesforce Marketing Cloud and … Continue reading Stensul introduces dynamic content authoring for Salesforce and Marketo
Adobe, Amazon and Salesforce in this week’s AI martech releases
Amazon gave sellers a text generator, Adobe released Firefly into the wild and much more in this weeks AI-powered marketing technology news. Constantine von Hoffman on September 14, 2023 Adobe finally moved Firefly out of beta and into its products, Salesforce added a chatbot to all of its apps and Amazon gave sellers a … Continue reading Adobe, Amazon and Salesforce in this week’s AI martech releases
Salesforce unveils Einstein Copilot, a chatbot for all its apps
Users can ask questions in natural language, so they don’t need having to know how to navigate the software to get the information they need. Constantine von Hoffman on September 12, 2023 Salesforce unveiled Einstein Copilot, its newest AI integration, at the Dreamforce conference in San Francisco today. It allows users to ask questions in … Continue reading Salesforce unveils Einstein Copilot, a chatbot for all its apps
Salesforce announces new AI and automation capabilities for Slack
Slack will be getting artificially intelligent this winter, plus other Slack announcements. Kim Davis on September 7, 2023 Salesforce has announced that it has begun executing on earlier promises to add AI-powered capabilities to the collaboration platform Slack which it acquired just over two years ago. The headline announcement, Slack AI, will be in pilot … Continue reading Salesforce announces new AI and automation capabilities for Slack
Dentsu’s Merkle GenCX Integrates With Salesforce Einstein GPT
Dentsu’s Merkle GenCX Integrates With Salesforce Einstein GPT by Laurie Sullivan @lauriesullivan, August 2, 2023 To give brands the ability to connect customer experiences, Dentsu is using technology on a more human level. On Wednesday the holding company announced that businesses can now integrate Merkle GenCX, a generative artificial intelligence (GAI) solution, with Salesforce Einstein … Continue reading Dentsu’s Merkle GenCX Integrates With Salesforce Einstein GPT
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