Category Archives: Salesforce

Salesforce announces retail media network innovations

Salesforce for Retail and Commerce Cloud announce the twin aims of helping optimize the retail advertising business and improve the retail customer experience. Kim Davis on January 12, 2023 Salesforce for Retail today announced a series of measures designed to help retailers grow their customer data-based advertising businesses and generally enhance the retail customer experience. … Continue reading Salesforce announces retail media network innovations →

Salesforce: The trends underlying a record-breaking Cyber Week

Salesforce

As the Salesforce World Tour hit the Javits Center in New York City, conversation turned to the retail roller coaster. Kim Davis on December 9, 2022 In 2021, the Javits Center in New York city completed construction of a $ 1.5 billion expansion on the north side of its campus, adding over one million square … Continue reading Salesforce: The trends underlying a record-breaking Cyber Week →

Salesforce Developers are Burnt Out – Spot it and Help Them

Salesforce

Salesforce Developers are Burnt Out – Spot it and Help Them Prashanth Samudrala / 30 Nov 2022 The expectations for Salesforce developers are increasing, and rising cybersecurity threats further the need for quickly-produced, pristine code. At the same time, the economic downturn and developer shortage is forcing companies to operate with a very limited … Continue reading Salesforce Developers are Burnt Out – Spot it and Help Them →

LiveIntent launches Identity Enrichment on Salesforce AppExchange

Salesforce

Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data. Chris Wood on November 29, 2022 LiveIntent released Identity Enrichment on the Salesforce AppExchange today. The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed … Continue reading LiveIntent launches Identity Enrichment on Salesforce AppExchange →

Salesforce healthcare expansion includes marketplace and subscription models

Salesforce

By Samar Marwan November 09, 2022 From the Obamacare website crash to the Theranos scandal, the attempt to digitize America’s draconian healthcare ecosystem has been mostly unsuccessful but remains vital for the future of health. Software giant Salesforce believes it is equipped to help modernize the industry and has been working alongside its healthcare … Continue reading Salesforce healthcare expansion includes marketplace and subscription models →

Salesforce unveils features to boost automation for marketing and sales

Salesforce

Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels Constantine von Hoffman on September 16, 2022 Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Marketing Cloud’s Account Engagement API enhancements are designed to automate personalization … Continue reading Salesforce unveils features to boost automation for marketing and sales →

Salesforce talks about remote working and events in its earnings call

Salesforce

Salesforce co-CEO Marc Benioff gave a look into how enterprises and B2B marketers are transforming at this stage of the pandemic. Chris Wood on March 2, 2022 at 2:36 Salesforce Chairman and co-CEO Marc Benioff shared news on how one of technology’s biggest enterprises is adapting to the most recent developments in COVID as … Continue reading Salesforce talks about remote working and events in its earnings call →

Salesforce employees protest against its NFT ambitions

Salesforce

Slack is now officially part of Salesforce The business messaging app’s $27.7 billion acquisition is complete. M. Moon @mariella_moon July 22nd, 2021 Stephen Lam via Getty Images Salesforce has completed its $27.7 billion acquisition — its biggest one to date — of business messaging app Slack. When the companies first announced the purchase back in … Continue reading Salesforce employees protest against its NFT ambitions →