Given the relative recency of shoppable ads on smart TV, consumer adoption seems widespread. Kim Davis on October 20, 2023 Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. The data comes from a … Continue reading Samsung sees success with shoppable TV ads
Category Archives: Samsung Advertisement
Samsung Ads introduces new CTV ad types
Through a partnership with BrightLine, Samsung Ads expands its dynamic ad inventory to achieve real-time dialog with viewers. Chris Wood on September 25, 2023 Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. “With BrightLine’s advanced capabilities, advertisers are now able to … Continue reading Samsung Ads introduces new CTV ad types
Samsung Mocks Apple’s Lack Of Innovation In Latest Ad
Samsung Mocks Apple’s Lack Of Innovation In Latest Ad by Laurie Sullivan @lauriesullivan, September 2, 2022 Samsung released a new ad that takes a shot at Apple, which is predicted to announce a new line of iPhone 14 devices this coming week. The narrator in the ad begins by saying “buckle up for Apple’s latest … Continue reading Samsung Mocks Apple’s Lack Of Innovation In Latest Ad
Samsung expands metaverse presence with Discord
Samsung’s launch on the gaming community platform will give fans access to events, products and NFT drops. Chris Wood on June 7, 2022 Today, Samsung US launched its server on digital gaming community platform Discord. The server is a connected group of Discord users who will be able to join up and chat about all … Continue reading Samsung expands metaverse presence with Discord
Samsung Ads launches full-service offering Total Media Solution
Total Media Solution will manage and measure cross-platform campaigns through the Samsung DSP. Chris Wood on April 26, 2022 Samsung Ads announces its new Total Media Solution, a full-service advertising solution that provides buyers with cross-platform management and measurement of campaigns. What it is. “Bring-your-own-media” (BYOM) capabilities enable advertisers to manage ads on streaming inventory … Continue reading Samsung Ads launches full-service offering Total Media Solution
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