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Google Remains Committed To Search Ads Powered By Generative AI by Laurie Sullivan @lauriesullivan, May 10, 2023 As Google brings generative artificial intelligence (AI) into Search through something it calls Search Generative Experience (SGE), an experiment in Search Labs, advertising will remain an important part of the experience, the company said Wednesday. “As the Search … Continue reading Google Remains Committed To Search Ads Powered By Generative AI
Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2023 Search initially changed technology and the way marketers market. Now technology is changing search. Driven by the rapid acceleration of retail media, as well as new generative AI applications, total search spending is projected to … Continue reading Global Search Ad Spend Forecast To Reach $350.4B, Retail Media Challenges Growth
More Business Openings Could Mean More Search Ads, Content by Laurie Sullivan @lauriesullivan, January 25, 2023 Business openings reached an all-time high in 2022, growing in 86% of states. The growth exceeded 2019 levels — particularly in the South, according to data released from Yelp. The rapid growth — up 12% compared with 2019 — … Continue reading More Business Openings Could Mean More Search Ads, Content
Search Ad Spend Contracts Among Big Agencies by Laurie Sullivan @lauriesullivan, November 9, 2022 The digital ad industry could be on the cusp of a major transition with the decline of traditional search advertising, trapped in the headwinds of a significant increase in retail search, according to data. The behavior of searching for a product … Continue reading Search Ad Spend Contracts Among Big Agencies
Paid-Search Spending Rose 5% In September by Laurie Sullivan , Staff Writer @lauriesullivan, October 7, 2022 Marketers spent more on paid search advertising in September compared with August, according to data released this week. Skai regularly releases data tracking the amount its clients spend on a monthly basis, along with the cost for clicks (CPCs) on … Continue reading Paid-Search Spending Rose 5% In September
Apple reportedly tested search ads in Maps in bid to expand advertising business Ads could come to the Maps, Podcasts and Books apps. I. Bonifacic @igorbonifacic Engadget Apple may be planning to bring ads to more of its first-party apps. According to Bloomberg’s Mark Gurman, the company has conducted internal tests of a version … Continue reading Search ads could arrive in Apple Maps as early as next year
