A combination of solid SEO and PPC strategies can boost your site’s visibility in search engines, resulting in more traffic and conversions. Johanna Marmon on January 23, 2023 Search marketing is a very big deal. Consider: While Google doesn’t disclose exact figures, numbers are estimated to be anywhere from 3.5 billion to a truly staggering … Continue reading Why we care about search marketing
Category Archives: Search Engine Marketing
4 Analytics Tools That Will Improve Your Search Engine Marketing Strategy
Susan Gilbert July 9, 2021 Today I have some great resources to help you improve your SEO analytics for better reach and ranking online. Tracking your ad performance, content and website visibility in search is important in order to improve your brand presence. Using these tools will help you to climb to top of the … Continue reading 4 Analytics Tools That Will Improve Your Search Engine Marketing Strategy
Search Engine Marketing Trends in 2020
Jomer Gregorio — April 22, 2020 Search Engine Optimization continues to be popular in the world of Search Engine Marketing, thanks to what it has done for companies in the past years. However, the year 2020 has led to new trends in SEM, including paid search, PPC, paid social, and others. Digital marketing will see … Continue reading Search Engine Marketing Trends in 2020
Lawyer Ethics Panel Defines Search Engine Marketing Practices
Lawyer Ethics Panel Defines Search Engine Marketing Practices by Laurie Sullivan @lauriesullivan, August 8, 2019 Lawyers are now confronting the topic of ethics when they use search engines — in advertising and marketing — to attract new clients. A New Jersey ethics authority offered guidance on what’s fair and what’s off limits for lawyers. In an … Continue reading Lawyer Ethics Panel Defines Search Engine Marketing Practices
How to use search engine marketing to build and strengthen your brand
Brands need a strategy that uses paid SEM as well as organic SEO to establish authority and create a lasting impression with a curated user experience. Grayson Kemper on July 22, 2019 Some companies still hesitate to invest in search engine marketing under the impression that paid ads don’t have an impact on purchasing behavior. … Continue reading How to use search engine marketing to build and strengthen your brand
Get to the Top of the Search Results with SEM
Susan Friesen — December 28, 2018 Follow @eVisionMedia — December 28, 2018 How to Create a Powerful SEM eCommerce Strategy It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… what is SEM? First, let’s go over the basics: SEO stands for search engine … Continue reading Get to the Top of the Search Results with SEM
Search Engines Fail To Gain Trust Of Internet Users
Search Engines Fail To Gain Trust Of Internet Users by Laurie Sullivan , Staff Writer @lauriesullivan, June 13, 2018 Only 3% of the 1,000 internet users surveyed between the ages of 18 and 35 say they trust search engines like Google or Bing to keep their data safe and private. Just 4% trust social sites like … Continue reading Search Engines Fail To Gain Trust Of Internet Users
To make every conversion count, count every conversion
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count. Matt Lawson on April 2, 2018 Conversion measurement is complicated. More devices, channels and touch points mean that data is exploding, and yet cross-device behavior and the use of different … Continue reading To make every conversion count, count every conversion
7 Simple SEM Tips to Help You Get Started
Hellen Oti — February 8, 2018 Follow @hellenoti — February 8, 2018 In today’s digitally driven marketing world, it is essential to create an integrated marketing approach that utilizes all relevant marketing channels. Thinking of getting started with SEM? Here are few simple SEM tips to help you with your navigation. Search Engine Marketing (SEM), … Continue reading 7 Simple SEM Tips to Help You Get Started
SEM account management: Part 3 — How to get more responsibility
Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career. Ted Ives on March 27, 2017 In part 1 of this series, we showed how SEM … Continue reading SEM account management: Part 3 — How to get more responsibility
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