By Mohamed Hedi Lassoued August 10th, 2016 In a global market, website visitors speak and communicate in multiple languages. It may be interesting to see how often your website visitors can read your content in their preferred language. You can do this by comparing the language of the page to the language setting in their … Continue reading How To Use Browser Language & Analytics To Find New Markets
by Aaron Baar, Staff Writer, August 9, 2016 For much of its existence, search marketing has been about keywords and marketers making sure (or trying to make sure) their text matched what text consumers would be searching for. But we live in a visual world, and as smartphones — with their ubiquitous cameras and small … Continue reading Search Marketing Is Becoming A Visual Medium
Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns. David Fothergill on July 5, 2016 A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always … Continue reading Machine learning for large-scale SEM accounts
by Aaron Baar, Staff Writer, June 21, 2016 In a world as specific as search marketing, a search’s value is worth nothing if the information isn’t trustworthy. But sometimes even the most basic information (business name, address, hours) can be frustratingly inaccurate. And when that happens, it can work against your best efforts to get … Continue reading Search Marketing Trust Is Built On Accurate Information
Things I wish I’d known I can’t believe it’s been five years. Five years ago — a lifetime in entrepreneur-land — I was invited back to my old school to give a talk to a bunch of 16 and 17 year olds. At this point I was a little over five years into the Distilled journey. The topic I … Continue reading Building A Search Business: Things I Wish I Knew
There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart. Aaron Levy on June 3, 2016 One of the most common and difficult choices you’ll make when managing an SEM account is deciding when to segment keywords. Any … Continue reading Decision trees for SEM segmentation
by Steve Hamm May 25, 2016 Follow @maasprosrduMay 25, 2016 When you discuss your small business with a digital marketing agency, you know that you want affordability, website development services, and social media engagement. When the experts start talking about search engine marketing of your brand, you pause. Have you truly defined a brand message, … Continue reading Effective Search Engine Marketing Requires Concentrated Brand Development
by Emily Carter April 16, 2016 Follow @grassrootsincApril 16, 2016 For many years, Google Advertising options such as Adwords were only supplemental choices to a company’s marketing program. However, Google algorithms are changing, and it is becoming increasingly important for companies to invest in digital advertising. FYI – Algorithms determine which websites rank higher in … Continue reading SEM Tips: Navigating Google Advertising
In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads. Lori Weiman on April 7, 2016 Welcome to Part 6 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC … Continue reading Brand bidding & PPC optimization: enforcement options (Part 6 of 8)
by Aaron Baar, , Staff Writer, (April 06, 2016) It’s a competitive world out there, and if you’re simply relying on search to get discovered, you’re facing an uphill battle. According to research from Toronto’s Marketing CoPilot, only about a quarter of searchers look past the first five results, and a similar number only look … Continue reading To Win At Search, You Need To Be On Top
