Category Archives: Search Engine Marketing

Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)

In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name. Lori Weiman on March 24, 2016 Welcome to Part 5 of an eight-part series on PPC brand bidding, where I answer the biggest question facing … Continue reading Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8) →

Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)

Search Engine Marketing

In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance. Lori Weiman on March 11, 2016 Welcome to Part 4 of my series on PPC brand bidding. This article covers working with partners and affiliates to corner the search engine … Continue reading Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8) →

Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)

Search Engine Marketing

Lori Weiman on February 23, 2016 Welcome to Part 3 of a series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out of a crowded and competitive PPC market? Let’s get you all caught up. In Part 1, we reviewed how gains … Continue reading Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) →

Ask the Search Guy: Your Killer SEM Strategy Revealed

Search Engine Marketing

by Greg Aponte February 11, 2016February 11, 2016 PAID SEARCH 101 Paid search is extremely tricky. Any one of your competitors with a Google Adwords account can outrank you with a bit of skill (or luck). The only way to succeed – and get your business found, reliably – is to think wide, think hard, … Continue reading Ask the Search Guy: Your Killer SEM Strategy Revealed →

Local Search – What is the Correct NAP Strategy?

Search Engine Marketing

by Owen Radford January 14, 2016 Follow @ElementaryDigiJanuary 14, 2016 When it comes to successful local search SEO, the most important thing is NAP, meaning Name, Address and Phone Number. You could expand this to NAP+W (website), but what is really vital is consistent accuracy. Whilst most small businesses are very aware of the importance … Continue reading Local Search – What is the Correct NAP Strategy? →

The Multi-Faceted Approach to Successful Search Engine Marketing

Search Engine Marketing

by Steve Hamm December 31, 2015 Follow @maasprosrduDecember 31, 2015 It would be simplistic to suggest that search engine marketing is merely a minor player on the stage set by search engine optimization. In fact, it is the engine that drives the machine. Known in the industry as SEM for short, this process calls for … Continue reading The Multi-Faceted Approach to Successful Search Engine Marketing →

Search Engine Marketing for Local Businesses in 2015 and Beyond

Search Engine Marketing

by Ryan Stewart November 25, 2015 Follow @ryanwashereNovember 25, 2015 The focus for search engine marketing for local businesses in 2015 and beyond is being smart, efficient, and user-friendly. You may have a highly attractive site set up but if it’s lacking necessary content and you’re not attracting the right audience, your marketing efforts will … Continue reading Search Engine Marketing for Local Businesses in 2015 and Beyond →

How to Grow Your Business with Search Marketing

Search Engine Marketing

Zach HellerOctober 28, 2015 You may be familiar with the terms paid search, or search engine marketing (SEM). Search marketing is the art of serving ads to people using search engines to find what they’re looking for online. Google, Yahoo, and Bing, the big 3 search engines in the US, all allow advertisers to show … Continue reading How to Grow Your Business with Search Marketing →

5 Fascinating Paid Search Insights from Bing Ads Connect

Search Engine Marketing

Margot da CunhaOctober 28, 2015 Bing never fails to impress me with their well-executed events. From sumo-wrestling competitions to character drawings and ice cream sundae buffets, the Bing team tends to outdo themselves time after time. Bing Ads Connect, which took place in Cambridge, MA last Friday, wasn’t quite the sumo-wrestling, open-bar type atmosphere with … Continue reading 5 Fascinating Paid Search Insights from Bing Ads Connect →