Anna ColibriApril 27, 2015 When people meet me at parties and business networking events they often want to know about search engine optimization (SEO). They want to know what SEO is and why it’s important. SEO is a complex topic, it’s true. While I’m passionate about SEO because I understand that it forms the foundation … Continue reading What in the SEM Are You Talking About? Search Engine Marketing Explained
Category Archives: Search Engine Marketing
SEO Was Never Really Enough, Digital Marketing Is A Circle Of Trust
Jon-Mikel BaileyApril 17, 2015 SEO, search engine optimization, has been around for some time. SEO is the practice of optimizing your website’s code and content for maximum search engine visibility and rankings. Our clients ask us about SEO all the time. They know that ranking well in search engines is important. This certainly hasn’t changed. … Continue reading SEO Was Never Really Enough, Digital Marketing Is A Circle Of Trust
3 Tips for Better Search Ads
Zach HellerApril 15, 2015 On Monday, we discussed using paid search marketing to advertise to consumers who may be searching for the products or services that your company offers. And so, it seemed fitting to spend today addressing the question, “How do I create high-quality search ads”. First, let’s address what makes a high-quality search … Continue reading 3 Tips for Better Search Ads
20 Search Marketing Questions You’ve Always Wanted to Ask (Part 2)
Joana FerreiraApril 14, 2015 Here are 10 more questions coming up. We’d be happy to do a part 3! 11. What are the Penguin, the Panda, the Hummingbird and the Pigeon algorithms? For a really in-depth explanation of all the updates and what they mean, check out this post by Moz Blog. We’ll give you the summarised … Continue reading 20 Search Marketing Questions You’ve Always Wanted to Ask (Part 2)
Did You Know Search Ads Can Help With Brand Awareness?!
Eric HammisApril 14, 2015 When you think about search ads, you probably don’t associate them with brand awareness. And for the most part, search ads have never been associated with brand awareness…until now. In recent studies done by Google and Ipsos MediaCT in 2013, the two measured what impact, if any, search ads had on … Continue reading Did You Know Search Ads Can Help With Brand Awareness?!
Are We Going Back To Search Marketing?
Brent PohlmanApril 13, 2015 Google is coming out with a huge announcement regarding mobile-friendly websites. There is also a lot of mobile usage information pointing to the use of mobile to access search engines, make purchases and get information. What exactly is going on? As a marketer, I look at Google Analytics and I am … Continue reading Are We Going Back To Search Marketing?
20 Search Marketing Questions You’ve Always Wanted To Ask (Part 1)
Joana FerreiraApril 13, 2015 Raise your hand if you’ve ever been in this situation: You’re sitting in a meeting with a team of Search Marketing experts, and suddenly you realise you have no idea what they’re talking about. You look around the room, and everyone seems to be nodding in understanding so you think to … Continue reading 20 Search Marketing Questions You’ve Always Wanted To Ask (Part 1)
Who’s Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types
PPC campaigns live and die by the data that supports them. While it’s true that PPC campaigns need to be targeted towards transactional users, it can be hard to know which keyword concepts will be winners and which will waste time and budget. High CTR is the goal, but impressions matter just as much (if … Continue reading Who’s Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types
What Is A Local Citation and Why Should Small Businesses Care?
Scott BarnettMarch 29, 2015 If you are a small business owner, you have likely heard that you need to have clean local citations on the web about your business. We have seen some unnecessary actions on behalf of small business owners (which usually includes spending unnecessary money) and we’d like to help set the record … Continue reading What Is A Local Citation and Why Should Small Businesses Care?
Bing’s Top 20 Most Expensive Keywords
Laurie Sullivan @lauriesullivan, (March 19, 2015) Keywords related to services, rather than physical items, rank at the top of the most expensive keywords on Bing, per an analysis released Thursday. The word “mobile” sits at the bottom of the list, but the majority, even those at the bottom in the top 20, like repair, plumber … Continue reading Bing’s Top 20 Most Expensive Keywords
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