Jun 30, 2016 Larry Kim Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets. Organic reach in social media? It’s pretty … Continue reading 10 Social Media Tips To Augment Search
by Aaron Baar, Staff Writer, June 28, 2016 It’s sometimes hard to pinpoint where search marketing falls in the funnel. Is it at the top, when consumers are just beginning consideration and gathering information? Or is it at the end, when consumers are ready to buy and are looking for a place to purchase? Arguments … Continue reading Using Search To Make The Last Mile Count
Bing’s Christi Olson takes a look at 20 years of search. We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is changing in look, form and function to become part of the fabric of our everyday lives, barely recognizable from its inception as … Continue reading A brief evolution of Search: out of the search box and into our lives
Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers. Andy Taylor on June 24, 2016 at 12:45 pm Alexander Supertramp / Shutterstock.com If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches … Continue reading Why retailers shouldn’t overreact to the voice search revolution
By Jonny Ross| June 24th, 2016 Online reputation management (ORM) – the process of monitoring and influencing your reputation online – can be an important element of search engine optimisation . When it comes to ensuring your brand ranks highly in online search results, Google and other search engines love to see that a website … Continue reading How Do Online Reviews Affect Your Search Engine Rankings
by Ari Rosenberg, Featured Contributor, June 23, 2016, 12:39 PM Eighty-five percent of all digital advertising dollars don’t get spent with premium online publishers. Instead, that ad spend goes to just two companies. If 85% of all ad dollars in television or in print went to two companies, sirens would be ringing — but … Continue reading Finding The Answer In Search
How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data. Siddharth Shah on June 2, 2016 Google is constantly maintaining a healthy tension in its search engine results page (SERP) real estate between more ad space and less ad space. More … Continue reading How Google’s latest design choice impacts consumers’ ability to search and discover
Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic. Maggie Malek on April 6, 2016 In an advertising world where tracking matters more … Continue reading Dark search, dark social & everything in between
As an SEO professional, how can you improve your standing within an organization to achieve better results? The answer, according to columnist Jim Yu, lies in organic search evangelism. Jim Yu on March 23, 2016 Working in the community of over 20,000 search and content professionals that our company (BrightEdge) has built, skilled practitioners … Continue reading Evangelizing organic search success: 5 steps to elevate performance
With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster algorithm updates. Patrick Stox on March 18, 2016 Every update of Panda and Penguin in recent years has brought joy to some SEOs and sorrow to others. As the algorithms … Continue reading Why real-time search algorithm updates may be bad news
