by Rohan Ayyar February 15, 2016February 15, 2016 SEO becomes Search Entity Optimization. The change from optimization for search engines to search entities has been one of the most powerful, yet unnoticed changes. Search Entity Optimization is synonymous with “semantic SEO” and smart SEO and e-commerce experts have already started using it to their advantage. … Continue reading Semantic SEO: Improve your E-commerce Cross-Selling Tactics
by Rob Kendal February 10, 2016February 10, 2016 Every so often, for a variety of reasons, businesses’ decide to change things up and redesign their website. The problem is, however, that often there are some important aspects that end up being overlooked. The end result can end up costing businesses more than they expect. One … Continue reading How to Keep Search Engine Rankings During a Website Redesign
By Bernadette Coleman February 10th, 2016 Everyone wants to rank higher in search results than their competition. One of the best ways to achieve this is to stay on top of how the competition is doing online. What are they doing right and how they are doing it. If you aren’t aware what others in … Continue reading Study The Competition To Rank Higher In Organic Search
by Miranda Knudtson January 27, 2016January 27, 2016 There are multiple ways to market your company and get the word out there: social media, blogging, e-newsletters, email marketing, etc. You could be doing all this and more, but if your website and products aren’t showing up in Google or Yahoo when users are searching, you … Continue reading 6 Steps to Increasing Visibility Online with SEO
Columnist Andrew Shotland finds most local ranking solutions to be lacking for a number of reasons. Is there any way to solve this problem? Andrew Shotland on January 19, 2016 Hey, rank trackers! You know I love you guys, but let’s face it — your local rank tracking is a fail. This Twitter thread says it all. … Continue reading Why Local Search Rank Trackers Fail
by Emily Carter January 18, 2016 Follow @grassrootsincJanuary 18, 2016 The end of December and beginning of January is the time of year when we start to read articles about innovation and progression. “Top things we learned in 2015” and “Industry forecasts for 2016” are common titles to see floating around the interwebs in December … Continue reading Social Media: The Next Best Search Engine
Columnist Jason Decker reviews the year’s biggest developments in local search marketing. Which of these has impacted you the most? Jason Decker on December 31, 2015 Local Search is a constantly changing landscape, and that certainly has been the case in 2015. The power of local search for a local business cannot be underestimated. A … Continue reading 5 Trends In Local Search In 2015
by Rick Whittington November 24, 2015 Follow @rickwhittingtonNovember 24, 2015 For companies that do business in a localized region, local search engine optimization (SEO) is an important part of establishing an online presence. For some companies, however, this is a difficult and confusing process. Fortunately, we’re here to help. Read on for some simple tips … Continue reading Winning at Local Search: How Your Company Can Boost Local Search Ranking
by Michael Wight November 20, 2015November 20, 2015 An increase in traffic is the most obvious and tangible benefit that you will gain by having a higher ranking on Google. Apart from a higher ranking, there are a ton of benefits to be realized; read on to get an idea about the importance and benefits … Continue reading Why Is It Important To Rank Well On Google?
by Michael Wight November 15, 2015November 15, 2015 Ranking well on search engines is important for many reasons. If your website or landing page appears on a search engine’s first page for a specific keyword or key phrase, it means more exposure and brand cognizance, more targeted traffic to your website, and more sales. Moreover, … Continue reading Rank Well On Search Engines To Rank Well On The Internet
